Publications

Publications

Filter Results: (126) Arrow Down

Show Results For

← Page 6 of 126 Results →
  • Web

Crafting Your Life: The First 10 Years Post MBA - Course Catalog

of experimenting, learning, and adapting over time. Similarly, the LIFE course is not and never will be a finished product. The first version of the course was developed in close partnership with EC students and we continue the process of View Details
  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details
Keywords: by Euvin Naidoo
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
Keywords: by John Quelch; Advertising
  • Web

2023 Symposium - Race, Gender & Equity

Class of 2022, for her work as an advocate of Reproductive Justice and Human Rights. Loretta was the National Coordinator of the SisterSong Women of Color Reproductive Justice Collective (2005-2012) and co-created the theory of... View Details
  • 10 Mar 2015
  • First Look

First Look: March 10

co-creators of Citizens Connect, Chris Osgood and Nigel Jacob, a chance to grow their vision for citizen-engaged governance and civic innovation, but it also requires that the two City of Boston leaders sit on a formal selection committee... View Details
Keywords: Carmen Nobel
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

resulting co-creation of ecological damage by firms and governments. In the new global economy since 1980, renewed economic growth and consumerism resulted in mountains of waste in increasingly polluted mega-cities. Biodiversity and the... View Details
Keywords: Dina Gerdeman
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western... View Details
Keywords: Dina Gerdeman
  • 25 Mar 2014
  • First Look

First Look: March 25

present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value View Details
Keywords: Carmen Nobel
  • Web

2018 Symposium - Race, Gender & Equity

co-creator of the Executive Leadership Development Program of the National Association of Multi-Ethnicity in Communications (NAMIC), which in recent years has provided leadership training at the Darden School at the University of Virginia... View Details
  • Web

Print View - Course Catalog

process of experimenting, learning, and adapting over time. Similarly, the LIFE course is not and never will be a finished product. The first version of the course was developed in close partnership with EC students and we continue the process of View Details