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Publications

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  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

latter had bosses who drafted them to help clean up the mess. Despite the stress, working closely with one’s boss and colleagues on the response was more containing and informative. It reassured those who did it about the company’s View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

into the birth certificate.— Kash Rangan Through the '80s the importance of order-level detail became increasingly clear. In the late '80s, when I was teaching [a course on] Integrated Product Line Management, the need for order-level... View Details
Keywords: by Sarah Jane Johnston
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

integration can affect entrepreneurship (a foreign direct investment channel and a capital/credit availability channel) and provide consistent evidence to support our results. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

concurrent data from all members of the supply chain, and the Internet-based technologies discussed above are rapidly proving to be the preferred channels for these data. In addition to enabling rich point-to-point links, the Internet is... View Details
Keywords: by Andrew McAfee
  • 01 Sep 2003
  • News

Jackie Adams

Adams Photo Courtesy Business Wire For more than twenty years, Jacqueline J. Adams reported on important people, issues, and events as a correspondent for CBS News. A Boston native, Adams began her career in her hometown in 1972 as a reporter for View Details
Keywords: James E. Aisner; journalism; News, Library, Internet, and Other Services; Information
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a direct-to-consumer... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 29 Sep 2009
  • First Look

First Look: September 29

Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

domicile through mergers with foreign companies—so-called tax inversion. Should Medtronic proceed with the acquisition? What would be the challenges of integration for both organizations? Purchase this case:... View Details
Keywords: Sean Silverthorne
  • November 2000 (Revised December 2001)
  • Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko
The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details
Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong
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  • 25 Nov 2014
  • First Look

First Look: November 25

traditional alternatives: vertically integrated firms, resellers, or input suppliers. These tradeoffs lead to a comprehensive discussion of the defining features of MSPs. The formal model we develop focuses on the MSP vs. vertical View Details
Keywords: Carmen Nobel
  • 05 May 2009
  • First Look

First Look: May 5, 2009

  Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details
Keywords: Martha Lagace
  • 29 Jun 2010
  • First Look

First Look: June 29

explore three distinct channels through which FDI affects establishment performance: (i) production linkages, (ii) financial linkages, and (iii) multinational networks. Our analysis shows that while multinational-owned establishments... View Details
Keywords: Martha Lagace
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

  Publications June 2015 Review of Accounting Studies Speaking of the Short-Term: Disclosure Horizon and Managerial Myopia By: Brochet, Francois, Maria Loumioti, and George Serafeim Abstract—We study conference calls as a voluntary disclosure View Details
Keywords: Sean Silverthorne
  • Web

Hands-on Learning About Global Markets | MBA

explains that seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable View Details
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2022
  • Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

integrates very well with the Office 365 product suite that many enterprises use (Word, Excel, PowerPoint, etc.). Sending files and links (now preferred to sending files themselves) is easy. Integrating with... View Details
Keywords: by Danielle Kost
  • 01 Mar 2008
  • News

Innovation, Inc.

of the French pointillist painter, and it’s easy to imagine Bill Gates or Oprah Winfrey humming the same tune. But if creativity is integral to business, and to entrepreneurship in particular, how exactly does it occur? Where does this... View Details
Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

(iStock) iStock SUMMING UP Who Will Call the Shots in Stakeholder Capitalism? At one time in my checkered academic career I studied, researched, and published papers about interorganizational management. Specifically, I was interested in measuring the benefits of View Details
Keywords: by James Heskett