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- All HBS Web (250)
- Faculty Publications (65)
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
latter had bosses who drafted them to help clean up the mess. Despite the stress, working closely with one’s boss and colleagues on the response was more containing and informative. It reassured those who did it about the company’s View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
client-centric approach. It intensified virtual interactions with customers, merged sales and customer service, and boosted integration of all databases, which had been spread across functions, into a single customer resource management... View Details
- 29 Aug 2006
- First Look
First Look: August 29, 2006
integration can affect entrepreneurship (a foreign direct investment channel and a capital/credit availability channel) and provide consistent evidence to support our results. Download working paper:... View Details
Keywords: Sean Silverthorne
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
into the birth certificate.— Kash Rangan Through the '80s the importance of order-level detail became increasingly clear. In the late '80s, when I was teaching [a course on] Integrated Product Line Management, the need for order-level... View Details
Keywords: by Sarah Jane Johnston
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
concurrent data from all members of the supply chain, and the Internet-based technologies discussed above are rapidly proving to be the preferred channels for these data. In addition to enabling rich point-to-point links, the Internet is... View Details
Keywords: by Andrew McAfee
- November 2000 (Revised December 2001)
- Case
iSteelAsia (A)
By: Rosabeth M. Kanter and Pamela A. Yatsko
The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details
Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong
Kanter, Rosabeth M., and Pamela A. Yatsko. "iSteelAsia (A)." Harvard Business School Case 301-025, November 2000. (Revised December 2001.)
- 01 Sep 2003
- News
Jackie Adams
Adams Photo Courtesy Business Wire For more than twenty years, Jacqueline J. Adams reported on important people, issues, and events as a correspondent for CBS News. A Boston native, Adams began her career in her hometown in 1972 as a reporter for View Details
- Web
Thomas Weisel | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content HBS Entrepreneurs Collection Profiles About This Collection Contact Us Special Collections Search Paul Baier PurchasingCenter.com/Excara Frank Batten Weather Channel Steven B. Belkin Trans National Group (TNG) Hakeem... View Details
- 29 Jun 2010
- First Look
First Look: June 29
explore three distinct channels through which FDI affects establishment performance: (i) production linkages, (ii) financial linkages, and (iii) multinational networks. Our analysis shows that while multinational-owned establishments... View Details
Keywords: Martha Lagace
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a direct-to-consumer... View Details
- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
(iStock) iStock SUMMING UP Who Will Call the Shots in Stakeholder Capitalism? At one time in my checkered academic career I studied, researched, and published papers about interorganizational management. Specifically, I was interested in measuring the benefits of View Details
Keywords: by James Heskett
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online... View Details
Keywords: Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
domicile through mergers with foreign companies—so-called tax inversion. Should Medtronic proceed with the acquisition? What would be the challenges of integration for both organizations? Purchase this case:... View Details
Keywords: Sean Silverthorne
- 25 Nov 2014
- First Look
First Look: November 25
traditional alternatives: vertically integrated firms, resellers, or input suppliers. These tradeoffs lead to a comprehensive discussion of the defining features of MSPs. The formal model we develop focuses on the MSP vs. vertical View Details
Keywords: Carmen Nobel
- Web
2.1.4 Classroom Non-Attribution | MBA
attribution in online channels or platforms, students may be reluctant to approach any question, particularly controversial ones, with the openness and vulnerability they need to grow and to learn from one another. Moreover, it may be... View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details
Keywords: Martha Lagace
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
of organizational alignment—the primary focus of this book—the enterprise must also align its employees and management processes with the strategy. Having aligned and integrated strategies at all organizational units yields little if... View Details
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
outside opportunities appear, one lesson should remain to the fore: The more you focus, the easier it becomes to channel and make the most of your resources. Once your business begins to sprawl, it becomes much harder to direct your... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output to customers, or... View Details