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Publications

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  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

  Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • First Look

December 20, 2016

artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to precisely specify the behavior of any number of agents and observe their... View Details
Keywords: Carmen Nobel
  • 24 Sep 2013
  • First Look

First Look: September 24

the design commons organization was robust, although it displayed some areas of fragility. We conclude with the rudiments of a contingency theory describing when and why a commons organization can be advantageous for design production. We... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2010
  • First Look

First Look: June 15

Conservative? Towards a Theory of the Role of Standard Setters in Standard Setting Authors:Abigail McIntosh Allen and Karthik Ramanna Abstract We investigate the role of standard setters in a standard setting. In particular, we examine... View Details
Keywords: Martha Lagace
  • 04 Feb 2014
  • First Look

First Look: February 4

the design process and to approve the school's design. In the natural resources literature, commons theory predicts that, if a robust governance structure is created, this complex form of organizing gives claimants incentives to... View Details
Keywords: Sean Silverthlorne
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

unprofitable, non-dividend-paying, extreme growth, and distressed stocks earn relatively higher subsequent returns. When sentiment is high, the aforementioned categories of stocks earn relatively lower subsequent returns. In Microfinance,... View Details
Keywords: Martha Lagace
  • 10 Jun 2014
  • First Look

First Look: June 10

regional influences were more important, supporting sociological theories about the importance of visibility in corporate green strategies. It identifies major commonalities between corporate strategies in the German and American chemical... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

leaders from Harvard Business School who discuss theory with practices from the world's top corporations to show how businesses, NGOs and government organizations can use business solutions to add social value to the world's poorest... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2009
  • First Look

First Look: June 30

mature organizations can sustain exploration by deliberately inducing perturbations in their own processes. Our theory yields testable hypotheses about the relationships between exploitation, perturbation, and exploration. We provide... View Details
Keywords: Martha Lagace
  • 29 Sep 2009
  • First Look

First Look: September 29

Authors:Michael C. Jensen and William H. Meckling Abstract This paper discusses five common divisional performance measurement methods—cost centers, revenue centers, profit centers, investment centers, and expense centers—while providing a View Details
Keywords: Martha Lagace
  • Web

Online Entrepreneurial Marketing Course | HBS Online

go-to-market execution. The course did an excellent job of blending theory with practical applications, featuring case studies from real startup founders and marketing leaders." Chudhary Kashif Grow your organization’s new product or... View Details
  • 04 Nov 2014
  • First Look

First Look: November 4

SOMNCs extends the SOE literature, and the non-business internationalization argument, which helps explain how the SOE dimension of SOMNCs extends the MNC literature. Second, we analyze how the study of SOMNCs can help develop new insights of View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

rhetoric and symbolic activities in the process of creating new markets. This study analyzes how entrepreneurial firms use these cultural strategies to position themselves in a nascent market category they are creating. Using an inductive... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research on international... View Details
Keywords: Martha Lagace
  • 11 Nov 2014
  • First Look

First Look: November 11

  Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2003
  • Research & Ideas

Why Managing Innovation is Like Theater

likelihood of valuable outcomes. However, the methods you'll use will differ from, and sometimes conflict with, methods that work when you do know where you're going. There is an increasingly important category of work—knowledge work—that... View Details
Keywords: by Rob Austin & Lee Devin
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

of the "long tail" principle argue that lower transaction and search costs will lead to a shift away from hit content and cause more fragmentation in consumers' choices. This perspective is in sharp contrast with the more established View Details
Keywords: Martha Lagace
  • 05 Mar 2013
  • First Look

First Look: March 5

http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2018
  • First Look

January 30, 2018

category during a selling season. Namely, by distributing its seasonal catalog of products over multiple assortments rotated throughout the season—as opposed to selling all products in a single assortment—the retailer effectively conceals... View Details
Keywords: Sean Silverthorne