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      • June 2011 (Revised May 2012)
      • Case

      Reckitt Benckiser: Fast and Focused Innovation

      By: Rebecca M. Henderson and Ryan Johnson
      Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth... View Details
      Keywords: Mergers and Acquisitions; Global Strategy; Innovation Leadership; Leadership Style; Growth and Development Strategy; Brands and Branding; Product Development; Performance Improvement; Commercialization; Consumer Products Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
      • May 2011 (Revised March 2012)
      • Case

      Nanda Home: Preparing for Life after Clocky

      By: Elie Ofek and Jill Avery
      Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
      Keywords: Brands and Branding; Management; Electronics Industry
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      Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
      • December 2010 (Revised January 2011)
      • Supplement

      Qualcomm Incorporated 2011 Update

      By: David B. Yoffie
      Qualcomm in 2009 and 2010 experienced both the worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again, and was predicted to continue its upward trajectory in... View Details
      Keywords: Television Entertainment; Growth and Development Strategy; Opportunities; Mobile and Wireless Technology; Telecommunications Industry
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      Yoffie, David B. "Qualcomm Incorporated 2011 Update." Harvard Business School Supplement 711-463, December 2010. (Revised January 2011.)
      • 2010
      • Book

      Buy-In: Saving Your Good Idea from Getting Shot Down

      By: John P. Kotter and Lorne A. Whitehead
      You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details
      Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value
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      Kotter, John P., and Lorne A. Whitehead. Buy-In: Saving Your Good Idea from Getting Shot Down. Harvard Business Review Press, 2010.
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
      • April 2010 (Revised December 2010)
      • Case

      Shanzhai! MediaTek and the "White Box" Handset Market

      By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
      The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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      Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
      • 2010
      • Article

      Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

      By: Feng Zhu and Michael Zhang
      This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
      Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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      Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
      • Article

      The Price of Equality: Suboptimal Resource Allocations across Social Categories

      By: Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor and Dale T. Miller
      This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric, payoffs. Studies 1 and 2 show that people prefer to maximize profits... View Details
      Keywords: Equality and Inequality; Resource Allocation; Societal Protocols; Profit; Decision Making; Prejudice and Bias; Market Transactions; Ethics; Power and Influence; Distribution; Organizations
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      Garcia, Stephen M., Max Bazerman, Shirli Kopelman, Avishalom Tor, and Dale T. Miller. "The Price of Equality: Suboptimal Resource Allocations across Social Categories." Special Issue on Behavioral Ethics: A New Empirical Perspective on Business Ethics Research. Business Ethics Quarterly 20, no. 1 (January 2010): 75–88.
      • October 2009
      • Article

      Shaping Online Consumer Choice by Partitioning the Web

      By: Jolie M. Martin and Michael I. Norton
      This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
      Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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      Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
      • August 2009 (Revised August 2010)
      • Case

      Slanket: Responding to Snuggie's Market Entry

      By: John A. Deighton and Leora Kornfeld
      How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
      Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
      • June 2009 (Revised November 2010)
      • Case

      HTC Corp. in 2009

      By: David B. Yoffie and Renee Kim
      Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for... View Details
      Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Product Positioning; Competitive Advantage; Mobile Technology; Telecommunications Industry; Taiwan
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      Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)
      • March 2009 (Revised February 2011)
      • Background Note

      Note: Fair Value Accounting for Investments in Debt Securities

      By: William E. Fruhan
      The note describes how fair value accounting applies to debt securities that are classified by financial institutions as (1) "trading" securities, (2) "available for sale" securities, or (3) "hold to maturity" securities. It explains the hierarchy for inputs used in... View Details
      Keywords: Fair Value Accounting; Financial Reporting; Assets; Debt Securities; Investment
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      Fruhan, William E. "Note: Fair Value Accounting for Investments in Debt Securities." Harvard Business School Background Note 209-134, March 2009. (Revised February 2011.)
      • March 2009
      • Background Note

      Evaluating M&A Deals: Floors, Caps, and Collars

      By: Carliss Y. Baldwin
      As equity consideration has become more popular in acquisitions, so has the use of the "pricing-protection" mechanisms, such as floors, caps, and collars. These contractual devices provide insurance to the shareholders of the target and may protect the buyer as well.... View Details
      Keywords: Mergers and Acquisitions; Equity; Price; Contracts; Business and Shareholder Relations
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      Baldwin, Carliss Y. "Evaluating M&A Deals: Floors, Caps, and Collars." Harvard Business School Background Note 209-138, March 2009.
      • 2009
      • Article

      Implicit Affect in Organizations

      By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
      Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
      Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
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      Barsade, Sigal G., Lakshmi Ramarajan, and Drew Westen. "Implicit Affect in Organizations." Research in Organizational Behavior 29 (2009): 135–162.
      • December 2008
      • Case

      Responding to Imitation: Intel vs. AMD in 1991

      By: Dennis A. Yao
      This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
      Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry
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      Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.
      • July 2008 (Revised September 2009)
      • Case

      ASUSTeK Computer Inc. Eee PC (A)

      By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
      ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
      Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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      Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
      • 2008
      • Working Paper

      Communication (and Coordination?) in a Modern, Complex Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
      Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Communication (and Coordination?) in a Modern, Complex Organization." Harvard Business School Working Paper, No. 09-004, July 2008.
      • June 2008
      • Case

      Brigham and Women's Hospital: Shapiro Cardiovascular Center

      By: Michael E. Porter, Robert S. Huckman and Jeremy Lance Friese
      Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical,... View Details
      Keywords: Health Care and Treatment; Health Disorders; Service Delivery; Organizational Design; Integration; Health Industry
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      Porter, Michael E., Robert S. Huckman, and Jeremy Lance Friese. "Brigham and Women's Hospital: Shapiro Cardiovascular Center." Harvard Business School Case 608-175, June 2008.
      • 11 Jun 2008
      • Conference Presentation

      The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions

      By: Hise O. Gibson
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      Gibson, Hise O. "The Total Army Competitive Category Optimization Model: Analysis of Army Officers Accessions and Promotions." Paper presented at the 76th Annual Military Operations Research Society (MORS) Symposium, New London, CT, June 11, 2008.
      • Second Quarter 2008
      • Article

      How Does Investor Sentiment Affect the Cross-Section of Returns

      By: Malcolm Baker, Johnathan Wang and Jeffrey Wurgler
      Broad waves of investor sentiment should have larger impacts on securities that are more difficult to value and to arbitrage. Consistent with this intuition, we find that when an index of investor sentiment takes low values, small, young, high volatility,... View Details
      Keywords: Volatility; Behavioral Finance; Stocks; Investment; Investment Return; Attitudes
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      Baker, Malcolm, Johnathan Wang, and Jeffrey Wurgler. "How Does Investor Sentiment Affect the Cross-Section of Returns." Journal of Investment Management 6, no. 2 (Second Quarter 2008): 57–72.
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