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- All HBS Web
(660)
- News (195)
- Research (373)
- Multimedia (2)
- Faculty Publications (171)
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- 06 Sep 2013
- News
More Seats at the Table
Stewart isn't afraid to make some noise when it's called for. When Facebook was preparing to go public in 2012, Stewart helped create a campaign that highlighted the lack of women on the social networking giant's board. Part of that View Details
- 01 Jun 2012
- News
The American Dream
LAWSON: Campaigning for Congress, a probusiness entrepreneur who advocates for the middle class. An IBM engineer, Stacey Lawson (MBA 1996) noticed that a number of her colleagues, though surrounded by technology, still used pencil and... View Details
- 18 May 2011
- News
Man with a Plan
ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto... View Details
- 01 Oct 2002
- News
Making a Difference
the globe to put their skills to work on issues related to the environment, education, the arts, health care, poverty, and economic development. In the United States, fellows worked in diverse organizations such as the National Campaign... View Details
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from... View Details
- 01 Mar 2009
- News
Damon Silvers
freshman year at Harvard, where he worked part-time in a student dining hall and took an interest in the workers’ ongoing contract negotiations. When he started wearing a union button to work, “it just changed the relationship I had with everybody,” he recalls. “The... View Details
- 01 Jun 2015
- News
Learning from Global Immersion Experiences
Campaign for Harvard Kennedy School, was so pleased with the innovative course that he doubled his commitment. Mayo notes another unexpected incident during the stay—a labor protest that, in part, targeted President Recep Tayyip Erdoğan’s... View Details
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
- 01 Jun 1997
- News
David M. Hughes
the $1.5-million student activities budget as vice president of student affairs during his senior year. Signing on as a fundraising campaign manager for the United Way of Toronto at the tender age of 23, he... View Details
Keywords: Marguerite Rigoglioso
- 01 Dec 2022
- News
Ink: Comfort in Discomfort
creativity and flexibility, sparking innovation. The book is based on 25 years of research. (Smith began hers at HBS and is now a professor of management at the University of Delaware’s Lerner College of Business and Economics; Lewis is a... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
of 1998 we won the “Truth” anti-tobacco account in the state of Florida. That put us on the radar. It also just happened to be targeted at kids between the ages of 10 and 14, which really anchored this agency in youth marketing. Eventually, the View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
Elizabeth Chang “The moments that mean the most are never what was planned.” Reason Delayed Coming to HBS: mentor asked her to work on George W. Bush’s presidential campaign Message of Fortune Cookie She Gave Then Governor Bush: “After... View Details
- 01 Apr 1997
- News
Facing the Music
campaign managers generally choose one of two strategies. One is to prod radio stations to run a hit single from an album as many times a day as possible - what's known as creating "push" in the marketplace.... View Details
Keywords: Marguerite Rigoglioso
- 15 Sep 2016
- News
US Competitiveness Report Sees ‘A Nation Divided’
fact-based, nonpartisan effort to understand what makes the US economy competitive. In 2016, with US economic performance lackluster and the public discourse in this critical presidential campaign muddled, the Project’s lead faculty... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to... View Details
Keywords: Das Narayandas
- 01 Mar 2014
- News
Cutting Edge
an executive at several food companies, Silk had revived other century-old brands such as Jell-O, Lea & Perrins, Hebrew National, and Armour. Based on those successes, New York–based hedge fund York Capital Management asked Silk to become... View Details
- 01 Jun 2009
- News
Inside the Partnership
savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt as a member of the Democratic... View Details
Keywords: Garry Emmons
- 01 Sep 2020
- News
Righting the Ship
and to think that we’re going to go back to the new normal anytime soon is to just ignore history. COVID-19 is reconfiguring huge aspects of our collective and individual lives every day. And it’s giving birth to both enormous opportunities, like the View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region, 18-year-old Sunil Bharti Mittal... View Details
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
Keywords: Arts, Entertainment