Publications

14 Dec 2021
News

Starbucks Is Serving Up Full Foam in a Frothy Market

30 May 2018
News

The corporate sustainability Twitterati 2018

13 Dec 2012
HBS Seminar

Raffaella Sadun, Harvard Business School

May 1985 (Revised March 1993)
Case

General Electric Co.--1984

By: Francis Aguilar and Richard G. Hamermesh

Describes the first four years of Jack Welch's tenure as CEO of the General Electric Co. Deals with the ways Welch has tried to change GE's strategy and planning activities and his attempts to make the company more entrepreneurial. View Details

Keywords: Management Teams; Management Style; Change Management; Strategic Planning; Corporate Strategy; Corporate Entrepreneurship; Organizational Change and Adaptation

John J-H Kim is a Senior Lecturer and part of the Social Enterprise Initiative at the Harvard Business School. He created and teaches the course Transforming Education Through Social Entrepreneurship—leaders and entrepreneurs who are improving the... View Details

December 1999
Case

E-Business at Honeywell International (A): AlliedSignal 1999

By: Rosabeth M. Kanter

AlliedSignal develops its e-business and merges with Honeywell, Inc. Throughout 1999 CEO Larry Bossidy leads activities to educate managers about e-business and the Internet, then requires strategic plans. This case looks at the planning process, barriers, and ideas in... View Details

Keywords: Mergers and Acquisitions; Executive Education; Leadership; Strategic Planning; Business Model; Change Management; Internet; Industrial Products Industry

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

it very difficult to track the financial impact of marketing investments, and so marketing becomes abstract to both the CEO and board. Q: What are the consequences of not having this alignment? A: When a firm's marketing View Details

Keywords: by Sean Silverthorne

June 2002 (Revised January 2010)
Case

Delphi Corporation (A)

By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez

The Delphi Corp.'s board of directors faces a transition as lead director Thomas Wyman approaches mandatory retirement. Chairman and CEO J.T. Battenberg reflects on Delphi's history and its successful reinvention by Wyman and Battenberg when it separated from its... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Leadership; Management Succession; Management Teams; Relationships; Corporate Strategy

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

construct narratives explaining the dynamics of three nascent technical systems: early aircraft, high-speed steel in machine tools, and container shipping. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55140 Assessing the Impact of View Details

Keywords: Dina Gerdeman

30 May 2017
First Look

First Look at New Research and Ideas, May 30

healthy? Would such a process disrupt Interline’s customers and employees? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/217061-PDF-ENG Harvard Business School Case 617-001 CEO Activism (A)... View Details

Keywords: Sean Silverthorne

Trevor Fetter

Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow on the faculty of Harvard Business School. He teaches two MBA required courses: Leadership and Corporate Accountability, and Financial Reporting and Control. At HBS he has also taught a Short... View Details

23 Dec 2017
News

Exploring a New Agenda for Corporate Sustainability

May 2010
Case

Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy

By: Christopher A. Bartlett and Benjamin H. Barlow

Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Organizational Structure; Corporate Strategy; Problems and Challenges; Conflict and Resolution; Sales; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Consumer Products Industry; Wisconsin; Italy; United Kingdom

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

also picked up by major news outlets, including The New York Times. “It actually got a real response from United Airlines,” says Pacelli, noting that the CEO publicly apologized for the incident and United later agreed to settle a lawsuit... View Details

Keywords: by Kasandra Brabaw; Technology

November 2023
Case

Apple Inc. in 2023

By: David B. Yoffie and Sarah von Bargen

Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details

Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry

October 2001 (Revised June 2004)
Case

Harrah's Entertainment Inc.

By: Rajiv Lal and Patricia Carrolo

Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details

Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy