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  • September 2013
  • Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details
Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • March 2020 (Revised May 2020)
  • Case

Redefining Mogul

By: Ethan C. Rouen
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details
Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • 07 Jun 2011
  • First Look

First Look: June 7

formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2024
  • Research & Ideas

The Reputation Risks of Sharing Fake News

that when users of social media platforms are motivated to signal their virtue, it leads them to behave badly,” she says. Yet her results suggest that people expect greater social rewards for broadcasting the truth. “Our results suggest... View Details
Keywords: by Avery Forman
  • 01 Sep 2010
  • News

Dare to be Different

Another part of it is a dissection of some of the brands that have managed to be exceptions to the rule, and that have somehow managed to hold our attention and loyalty over long periods of time. What are they doing to make that happen?... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

a towing company in Alabama, a medical services business in Saudi Arabia, a publishing company in Greece, a drilling firm in Canada, and a New York-based broadcasting company, to name a few. Hayes's talk on the second day of the Reunion,... View Details
  • 19 Jul 2021
  • Blog Post

Building a Powerful Network of Talent at American Tower

American Tower is an owner and operator of wireless and broadcast communications infrastructure in 23 countries. Therefore, even if you haven’t heard the American Tower name, it’s very likely you’ve utilized their service. As Vice... View Details
Keywords: Technology; Telecommunications
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

information technologies of the last several decades such as databases, call centers, and the Internet have had the effect of facilitating interaction between firms and individually identified customers. Such interactivity makes... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live streams of more than 40 popular View Details
Keywords: Sean Silverthorne
  • 25 Nov 2014
  • First Look

First Look: November 25

position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use the... View Details
Keywords: Carmen Nobel
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high.... View Details
Keywords: Sean Silverthorne
  • 15 May 2006
  • Lessons from the Classroom

Women Find New Path to Work

What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] John Deighton talked to... View Details
Keywords: by Mallory Stark
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

let people broadcast their personal values the way a bumper sticker on the back of a car does." CONCEPT: Enable the viewer to showcase a badge of honor and relate to tribes. EXAMPLE: Fiat's rapping mommy. Last December, Fiat UK released... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 Jun 1999
  • News

Conference Brings Global Perspective to Cape Town

audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's View Details
Keywords: Susan Young
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

the time that as far as the Internet was concerned, the government was not involved. That observation intrigued me. Later, I listened to a conversation between two FIBS historians regarding the enclosure movement in England between the... View Details
Keywords: by Jim Aisner
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile View Details
Keywords: Sean Silverthorne
  • 01 Sep 2014
  • News

All For One

in background and perspective. Despite the obvious passion, everyone seemed to get along, pulling together around the common purpose of making exceptional family films. “There was this sense of community, this unbelievable sense of ‘we... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

contrast, we don’t find evidence of a secular shift in the cross-country correlations of stock market volatility shocks, which have remained fairly low through time except during the financial crisis of 2009. Download working paper:... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

would be the last to be axed? And what would be the best time slots for the three last additions to the line-up? Allows for an in-depth examination of marketing issues in launching and operating a major broadcast television network, in... View Details
Keywords: Martha Lagace