Publications

01 Oct 2013
First Look

First Look: October 1

Publications August 2013 Journal of Economic Behavior & Organization Religion, Politician Identity and Development Outcomes: Evidence from India By: Bhalotra, Sonia, Guilhem Cassan, Irma Clots-Figueras, and Lakshmi Iyer Abstract—This paper investigates whether... View Details

Keywords: Sean Silverthorne

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

literally is no book. He keeps you on the edge of your seat.” For the annual Black & Gold Day Spring Football Game in April 2023, despite snow, a sellout crowd filled the stands for a game broadcast live by ESPN, a first for CU.... View Details

Keywords: by Avery Forman; Sports

23 Aug 2011
First Look

First Look: August 23

PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details

Keywords: Sean Silverthorne

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling successes of the first year of... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

21 Oct 2013
Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created by a Korean... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Media & Broadcasting

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called loot boxes—a virtual lottery for in-game items—to its... View Details

Keywords: by Scott Van Voorhis; Media & Broadcasting; Media & Broadcasting

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

Negativity spreads faster than positivity online, and news organizations at both ends of the political spectrum are leveraging this tendency on Twitter, according to a new study. To test whether the broadcast news adage, “If it bleeds, it... View Details

Keywords: by Kristen Senz; Media & Broadcasting

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

nonessential, but others—like Gerber baby food and Peptamen formula for critically ill patients—felt morally difficult to pull from shelves, says Hsieh. Ukraine Prime Minister Denys Shmyhal took to Twitter to broadcast his dissatisfaction... View Details

Keywords: by Michael Blanding; Consumer Products

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyu Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

fields, the authors note. But the rise of the internet over the last few decades pulled the rug out from under old media’s business model. By 2017, 45 percent of all newspaper jobs and 27 percent of all radio broadcast jobs had vanished,... View Details

Keywords: by Scott Van Voorhis

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who Broke Capitalism and William... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

long-time scholar of institutional change, has identified common themes among those social movements that don't merely broadcast the need for a social change, but actually create long-term impact. According to Battilana, every successful... View Details

Keywords: by Carmen Nobel

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

newspaper companies, Chung says, major broadcast news networks could use the study’s findings to inform strategy decisions. “Similar to the newspapers, they also have their websites, and I don’t think CNN or Fox News has a digital paywall... View Details

Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

After sexual abuse allegations against Harvey Weinstein ignited the #MeToo movement on social media, Hollywood producers began hiring more female film writers than they did before the scandal, new research finds. What's more, producers who had collaborated with... View Details

Keywords: by Rachel Layne; Media & Broadcasting

19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Media and Broadcasting Industry

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry