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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,116)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
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- 06 Apr 2010
- News
Brand Obama A Hit Abroad, But What About Loyalty?
- 17 Oct 2019
- News
Marc Farrell (MBA 2010) on Creating a Contemporary Caribbean Brand
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 24 Apr 2014
- News
Expanding the brand of the country’s largest magazine publisher
Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines... View Details
- 02 Apr 2009
- News
Harvard Begins Case Study as Tainted MBAs Reveal Damaged Brand
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased... View Details
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details