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Show Results For
- All HBS Web
(3,785)
- People (15)
- News (856)
- Research (2,086)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,476)
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- 02 Apr 2009
- News
Harvard Begins Case Study as Tainted MBAs Reveal Damaged Brand
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 11 Apr 2013
- News
Canada Goose CEO’s ‘aha’ moment: ‘I realized the brand was real’
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
- 22 Oct 2021
- News
How to Reshape Your Leadership Brand as You Start a New Role
- 21 Sep 2015
- News
Caught! Impact of emission cheating on VW’s brand and future in US
- 07 Aug 2023
- News