Brand Within A Network - Publications - Faculty & Research

01 Aug 2002
News

HBS Alumni Association Board of Directors: President's Report

This spring marked both the end of the academic year and a new beginning as HBS graduated more than nine hundred MBA students. These extremely talented young graduates joined the ranks of over 65,000 fellow alumni, located in 89 countries... View Details

01 Jun 2007
News

Uncorked

an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice... View Details

Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2016
News

How Do We Win the Cyberwar?

with each other, helping head off any attack. Bonaparte uses the analogy of a neighborhood watch: Attackers, she says, are rarely after one target; they’ll usually go after a few at View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by... View Details

01 Jun 2012
News

Straight to the Heart

that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

01 Sep 2014
News

Afghanistan’s Hope and Light

Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile... View Details

Keywords: Julia Hanna

25 Aug 2022
News

Vision: To Go-Go

conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

01 Apr 2002
News

HBS Press Books in Brief

HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2019
News

In My Humble Opinion: Easy Rider

native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and View Details

Keywords: Julia Hanna; Transportation Equipment Manufacturing; Manufacturing

01 Apr 2001
News

Khoo Teng Chye: Technology Turnaround in Singapore

Portnet a global standard, particularly as the state-run corporation expands overseas. It now has about ten port ventures in seven countries. Khoo reckons that within the next six years, more than View Details

Keywords: Alejandro Reyes; Transportation

14 Oct 2020
News

Sewn with Love

could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she... View Details

Keywords: Maureen Harmon

01 Jun 2022
News

Closing the 'Network Gap'

The Equity Network began with a single LinkedIn post. Kristina Hu (MBA 2022) Photo courtesy Kristina Hu In the summer of 2020, Kristina Hu (MBA 2022), then an incoming HBS student, was sitting in her San... View Details

Keywords: April White

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

industry. Ironically, in the late 1960s the Swiss introduced the first bat-tery-powered quartz watch. But within seven years, the Japanese brought the price of quartz watches down by 100-fold because of their expertise in electronics.... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

dinners were well-attended networking events that attracted many luminaries in Silicon Valley and helped raise the profile of HBS in the Silicon Valley. Due to COVID, we shifted to an all-virtual model to honor Noom. While we didn’t get... View Details

Keywords: Margie Kelley

01 Jan 2003
News

James E. Burke, MBA 1949

as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details

01 Apr 1996
News

Technology for Learning's Sake

cases with integrated digitized text and 'live' exhibits, taking students on-site via video sequences within a given case, and exploiting the full power of the Internet as a... View Details

Keywords: by Deborah Blagg; photo by David Zadig

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building View Details

Keywords: fitness; Arts, Entertainment

01 Dec 2014
News

These Walls Can Talk

when energy use is lowest; companies will begin to use data to predict and prevent home maintenance issues. Soon: New homes will be wired for connectivity just as they are wired for electricity. “Think about a world where, instead of... View Details