Brand Purpose - Publications - Faculty & Research

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details

Keywords: by Sean Silverthorne

14 Feb 2017
First Look

First Look at New Research: February 14

areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details

Keywords: Sean Silverthorne

26 Feb 2013
First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details

Keywords: Sean Silverthorne

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

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12 Mar 2013
First Look

First Look: March 12

in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details

Keywords: Sean Silverthorne

07 Oct 2008
First Look

First Look: October 7, 2008

trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The View Details

Keywords: Martha Lagace

11 Jul 2005
Research & Ideas

The New International Style of Management

an expectation that differences will be set aside in order to advance with common purpose toward a larger goal—getting the task at hand done right. Common Ground This convergence among a new generation of international business... View Details

Keywords: by Garry Emmons

31 Aug 2010
First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details

Keywords: Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

07 Feb 2017
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First Look at New Research: February 7

generate a control group of non-herbal patents that have similar medicinal purposes as our herbal patents through textual matching. Using this framework, we estimate a triple differences equation and find that herbal patents are likely to... View Details

Keywords: Sean Silverthorne

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

distance themselves from seekers who they learn consulted others, an effect mediated by perceptions that their own advice will be disregarded. Underlying these effects is an asymmetry between advisors’ and seekers’ beliefs about the View Details

Keywords: Sean Silverthorne

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

and one lucky family wins the entire amount at the end of the week. What they also learned is that although these funds were intended for building, winnings were often diverted to such other purposes as weddings and celebrations of... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

01 Apr 2008
First Look

First Look: April 1, 2008

of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details

Keywords: Martha Lagace

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve... View Details

Keywords: Sean Silverthorne

26 Jul 2011
First Look

First Look: July 26

estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders... View Details

Keywords: Sean Silverthorne

06 Mar 2012
First Look

First Look: March 6

now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by this standard its... View Details

Keywords: Sean Silverthorne

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

psychological contract between themselves and employers. They work to make a living, but also they aspire to find purpose and meaning in what they do. We in the academy have much intellectual capital to develop to help organizations... View Details

Keywords: by Sean Silverthorne

October 2019
Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull

In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details

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First Look at New Research and Ideas, August 14, 2018

First Look at New Research: February 14

First Look: Feb. 26

Demond Martin and WellWithAll

First Look: March 12

First Look: October 7, 2008

The New International Style of Management

First Look: August 31

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

First Look at New Research: February 7

Sometimes Success Begins at Failure

First Look at New Research and Ideas, April 18, 2018

What Developing-World Companies Teach Us About Innovation

Foreign Multinationals in the U.S.: A Rocky Road

First Look: April 1, 2008

First Look at New Research, April 10, 2018

First Look: July 26

First Look: March 6

The Most Important Management Trends of the (Still Young) Twenty-First Century

GRIT Fitness

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