Brand Purpose - Publications - Faculty & Research

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

Citation

Educators

Purchase

Web

Global Opportunity Fellowship GO: AFRICA - Alumni

Describe why your product/service is unique/superior (Ex. We will have a competitive advantage because of our [speed to market, established brand name, low cost producer status). Define any new companies you anticipate may enter this... View Details

Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

best-practice scheduling at the elementary, middle, and high school levels, this book will help school and district leaders—and the teachers and students they serve—make the most of every school day and year. Higher Purpose Venture... View Details

Keywords: podcasts

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

experiential learning experiences by taking the Short Intensive Program (SIP), Personal Branding and Business Storytelling, taught by Francesca Gino. I had previously read her book, Rebel Talent: Why It Pays to Break the Rules at Work and... View Details

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

year visiting stores and employees and personally responds to any e-mail they send him." All of these factors have made QuikTrip a regular on Fortune's 100 Best Companies to Work For. Yet the company's focus on promoting from within presents a dilemma of sorts,... View Details

Keywords: by Julia Hanna; Retail

Web

2022 Reunion Presentations - Alumni

we are as individuals and as a species. What does it take to live a purposeful life in an age where everything can change and where existential threats are real? Managing a Polarized Workforce Professor Francesca Gino Video Recording +... View Details

Web

In the News - Creating Emerging Markets

volume hope to rectify that with the first scholarly business history of Modern Turkey. 30 Sep 2019 The Conversation What Gandhi believed is the purpose of corporations Geoffrey Jones and Sudev Sheth discuss Gandhi's views on the proper... View Details

Web

Sustainable Business Strategy Course | HBS Online

analyze and assess industry disruptions to develop business models that create shared value. Highlights Translating Brand Love to Profits The Current Energy System Transatomic: Bringing Nuclear Power to the Forefront Show Hide Details... View Details

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

experience of joining the board of Cure HHT has been for me and how much I’ve learned in the past year alone. I’ve found purpose in working to solve a big challenge, not just for the disease impacting my family, but also in raising the... View Details

July 2020
Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills

The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details

Citation

Educators

Purchase

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

assigned his patents to La Cellophane Societe Anonyme, a French company formed for the sole purpose of marketing the invention. In 1923, the company licensed to DuPont the exclusive rights to make and sell cellophane in the United States.... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

Web

Frequently Asked Questions | HBS Online

start date. Can we use Harvard Business School’s logo on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed a paid HBS Online course. When will I receive... View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details

Keywords: by Benson Shapiro

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

analytical knowledge to more of what we call "doing" (skills) and "being" (a sense of purpose and identity) must occur. Business schools need to think innovatively about how best to use the resources available to them. For example, there... View Details

Keywords: by Martha Lagace; Education

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

"Investors should put more emphasis on how brand IP is managed in the environment rather than on the IP asset itself." Paul Jackson adds that "... it's got to be businesses (that defend IP) ... as laws get in the way of... View Details

Keywords: by Jim Heskett

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details

Keywords: by Manda Salls

20 Jul 2022
News

Wired to be Inspired

organizations, a deep sense of purpose was their key to growth. Humans are wired to find meaning in what we do, and tapping into that can have a transformative effect on an organization—and the people who work there. Here, in a... View Details

Keywords: Management of Companies and Enterprises; Management

04 Sep 2019
News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

Publications