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02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details

Keywords: by Kasandra Brabaw; Technology

December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

29 Sep 2015
First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected... View Details

Keywords: Sean Silverthorne

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details

Keywords: Dina Gerdeman

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States

07 Oct 2008
First Look

First Look: October 7, 2008

Working PapersSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcacer and Paul Ingram Abstract Global economic transactions such as foreign direct investment... View Details

Keywords: Martha Lagace

02 Feb 2016
First Look

February 2, 2016

Interorganizational Network Forms By: Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati Abstract—This study investigates the origins of variation in the structures of interorganizational networks across... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Internet's routing table, which is socially costly, so an IP address market should discourage subdividing IP address blocks more than necessary. Yet IP address transfer rules also need to facilitate purchase by the networks that need the... View Details

Keywords: Sean Silverthorne

14 Oct 2014
First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details

Keywords: Sean Silverthorne

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

context—contribute to a global network around your favorite social cause. Moreover, like with the Bored Ape brand, while NFTs started out in the digital realm, they have quickly carried over to the physical world as well. This isn’t an... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details

Keywords: Sean Silverthorne

20 Jul 2010
First Look

First Look: July 20

market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details

Keywords: Martha Lagace

22 Dec 2015
First Look

December 22, 2015

in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network... View Details

Keywords: Carmen Nobel

10 Dec 2013
First Look

First Look: December 10

Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details

Keywords: Sean Silverthorne

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the... View Details

Keywords: by John Quelch; Advertising; Publishing

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and pricing decisions.” Balancing the... View Details

Keywords: by Michael Blanding; Retail

05 Apr 2011
First Look

First Look: April 5

Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details

Keywords: Sean Silverthorne

17 Aug 2010
First Look

First Look: August 17

display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details

Keywords: Martha Lagace

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