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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 10 Dec 2013
  • First Look

First Look: December 10

Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he... View Details
Keywords: by Michael Blanding; Auto
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 15 Apr 2014
  • First Look

First Look: April 15

fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54899 forthcoming Management Science How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework By: Chung, Doug J., Byungyeon Kim, and Byoung G. Park Abstract— This paper View Details
Keywords: Dina Gerdeman
  • 10 Jun 2014
  • First Look

First Look: June 10

Convergence, and Economic Performance By: Delgado, Mercedes, Michael E. Porter, and Scott Stern Abstract—This paper evaluates the role of regional cluster composition in regional industry performance. On the one hand, diminishing returns... View Details
Keywords: Sean Silverthorne
  • 10 May 2011
  • First Look

First Look: May 10

toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts, however. Dodge detection... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

measures' informativeness about managerial effort and talent depends critically on the judicious selection of peer firms as performance benchmarks. By evaluating the efficacy of firms' chosen relative TSR benchmarks in performance-based... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details
Keywords: by Dina Gerdeman
  • 12 Nov 2013
  • First Look

First Look: November 12

http://hbr.org/search/314050-PDF-ENG Harvard Business School Case 514-026 Sustainability at Siemens Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

charcoal and fuel wood. Antitrust Scrutiny of Google Authors:Edelman, Benjamin G. Publication:Journal of Law Abstract I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous View Details
Keywords: Sean Silverthorne
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Kimball Thomas (HBS MBA '11), prompts an evaluation of the pros and cons of each possibility. "Above all else, I hope the case will help students understand the economics and intricacies of the concert business," Elberse says.... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

article mainly evaluates Roger Fisher's core contributions to the content or substance of negotiation research, theory, teaching, and practice. The discussion is organized around five thematic prescriptions: 1) focus on the other party's... View Details
Keywords: Sean Silverthorne
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of pharmaceutical sales representatives'... View Details
Keywords: Sean Silverthorne
  • 11 Jun 2013
  • First Look

First Look: June 11

a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
Keywords: Carmen Nobel
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

evaluated before his departure, and he recorded his every move in sales reports and receipts. Sales managers at large corporations assigned salesmen specific territories and gave them monthly or weekly quotas to meet. They aimed to make... View Details
Keywords: by Laura Linard

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