Publications

Publications

Filter Results: (344) Arrow Down

Show Results For

← Page 6 of 344 Results →
  • Web

Managing the Future of Work

to invest in fostering a care culture—one that attracts caregivers on the margins of the workforce and helps current employees succeed. The American Opportunity Index OCT 2024 The 2024 American Opportunity Index: The latest evaluation of... View Details
  • September 2020
  • Supplement

Commonwealth Joe: January 2020 Update from CEO Robert Peck

By: Alexander J. MacKay
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry
Related
  • February 2011
  • Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri
The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details
Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy
Related
  • Web

Placement - Doctoral

Gourville 2020 Dafna Goor Marketing, 2020 Placement: London Business School Dissertation: Branding in the New World: How Accessible Information, Social Media, and Changing Values Impact Symbolic Consumption Advisors: Anat Keinan... View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
Keywords: Sean Silverthorne
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

of our decisions, not the marginal costs, whether we like it or not.” It was a bold move: Netflix was the quintessential David going up against the Goliath of the movie rental industry. Blockbuster had billions of dollars in assets, tens of thousands of employees, and... View Details
  • Web

Harvard Business School Online Courses & Learning Platforms

hrs/week Pay by July 31 $1,850 Certificate New Strategic Financial Analysis Professor Suraj Srinivasan Explore the intersection of accounting, strategy, and finance, and learn how to evaluate a business’s performance, prospects, and value... View Details
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

way of leaving an impression. “A strong ending can have a big impact on people’s evaluations when they look back on an experience,” says De Freitas, coauthor of the working paper “Summarizing the Mental Customer Journey.” “We ended up... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
Related
  • 27 Sep 2011
  • First Look

First Look: September 27

development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the Strategic Fitness Process (SFP)-a... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

Man, and operates ships that travel around the world. In analyzing the choices he faces, students must consider how the initial capitalization of Navigator contributed to its financial distress, evaluate several restructuring plans from a... View Details
Keywords: Martha Lagace
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • Web

Podcast - Business & Environment

fabric. Patrik brings his prior experience leading Under Armour and other global brands across the textile and footwear industry for over 35 years. Patrik describes how ReJu turns discarded apparel made of polyester blends into new... View Details
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • April 2009 (Revised May 2010)
  • Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
Related
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

implications for how policymakers should evaluate the financial reporting environment facing firms. A real-world tax shelter is dissected to illustrate how tax shelter products enable managers to manipulate reported earnings. A stylized... View Details
Keywords: Martha Lagace
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

of bank leverage and risk exposures contributes to a form of systemic risk. We compute bank exposures to system-wide deleveraging, as well as the spillover of a single bank's deleveraging onto other banks. We show how our model can be used to View Details
Keywords: Sean Silverthorne
  • Web

2023 Reunion Presentations - Alumni

should we evaluate the risks and benefits it creates for patients, employers, and investors? Emerging Strategic Priorities for Corporate Boards Professor Linda Hill ; Cheryl Beninga (MBA 1988); Shyam Gidumal (MBA 1983); Lisa Skeete Tatum... View Details
  • Web

Online Business Courses & Certifications | HBS Online

grow your career. 6 weeks, 6–7 hrs/week Pay by July 7 $1,850 Certificate New Strategic Financial Analysis Professor Suraj Srinivasan Explore the intersection of accounting, strategy, and finance, and learn how to evaluate a business’s... View Details