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- All HBS Web (234)
- Faculty Publications (66)
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- All HBS Web (234)
- Faculty Publications (66)
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- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible... View Details
Keywords: by Cynthia Churchwell
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
"massive availability of real estate" have made location differentiation a moot point. Retailers looking to differentiate on selection have fared no better, considering that the latest Coach bag... View Details
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a... View Details
Keywords: Sean Silverthorne
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
unique characteristics that differentiate them from for-profit concerns: The real value creators for nonprofits are the dispersed units, where money is raised and good deeds accomplished. With for-profits, headquarters is usually where... View Details
Keywords: by Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
Publications September 2014 Organization Science Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence By: Edelman, Benjamin, and Ian Larkin Abstract—We examine how unfavorable social comparisons View Details
Keywords: Sean Silverthorne
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how... View Details
Keywords: Carmen Nobel
- 22 Sep 2009
- First Look
First Look: September 22
quality, firms differentiate through choosing different business models; and (iv) low-quality firms are generally more prone to opening some of their technologies than firms with high-quality products. Download the paper:... View Details
Keywords: Martha Lagace
- 19 Jun 2012
- First Look
First Look: June 19
We label these two alternative modes Leviathan as a majority investor and Leviathan as a minority investor, respectively. Next we differentiate between these two modes by describing their key fundamental traits and the conditions that... View Details
Keywords: Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
merchandise and had trouble fulfilling many orders. Gupta said the main goal for Amazon in hosting Prime Day will clearly be customer acquisition, whether by attracting brand new customers through the sale's buzz, or by getting occasional... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
low-cost strategy, eliminating management choice going forward? And do such strategies have much longer lives than those associated with other forms of differentiation among offerings to customers? When does friction trump scale in the... View Details
- 14 May 2013
- First Look
First Look: May 14
Sweden compared with the United States. In particular, a later development of financial markets and a heavier tax burden for entrepreneurs have played a key role. Publisher's link: http://icc.oxfordjournals.org/content/22/1/153.full.pdf+html 2006 Boston Review Can... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly... View Details
- 27 Apr 2010
- First Look
First Look: April 27
worldwide IFRS adoption is self-perpetuating. We find that perceived network benefits increase the degree of IFRS harmonization, although larger countries and countries less dependent on foreign trade have a differentially lower response... View Details
Keywords: Martha Lagace
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in developing brand identities?... View Details
Keywords: Dina Gerdeman
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others.... View Details