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- All HBS Web (224)
- Faculty Publications (57)
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- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
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Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
they forge relationships with user groups. Danielle Kost: How can companies engage user communities more effectively? What advantages can they provide a firm? Frank Nagle and Sonali K. Shah: User communities can differentiate a firm’s...
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by Danielle Kost
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others....
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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What...
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by Manda Salls
- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a...
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Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
Publications September 2014 Organization Science Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence By: Edelman, Benjamin, and Ian Larkin Abstract—We examine how unfavorable social comparisons View Details
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Sean Silverthorne
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
unique characteristics that differentiate them from for-profit concerns: The real value creators for nonprofits are the dispersed units, where money is raised and good deeds accomplished. With for-profits, headquarters is usually where...
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by Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Mao, Antoinette Schoar, and Nan R. Zhang Abstract— This paper undertakes a comprehensive analysis of alternative investment vehicles in private equity, using unexplored custodial data about 112 limited partners over four decades. We View Details
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Dina Gerdeman
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union...
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Re: Multiple Faculty
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how...
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Carmen Nobel
- 10 May 2016
- First Look
May 10, 2016
tested whether the subsidies were associated with differential attendance and weight loss over 12 months, as might be predicted by the expectation that they attract employees with differing degrees of motivation. Analysis and Results:...
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Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
We label these two alternative modes Leviathan as a majority investor and Leviathan as a minority investor, respectively. Next we differentiate between these two modes by describing their key fundamental traits and the conditions that...
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Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
and Rakesh Khurana Harvard Business Publishing, 2010 Abstract There is a widespread consensus that innovation is fast becoming the principal source of differentiation and competitive advantage in today's knowledge-intensive economy. But...
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Martha Lagace
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality...
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Martha Lagace
- 30 Aug 2011
- First Look
First Look: August 30
competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,...
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Sean Silverthorne
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and...
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by Rosabeth Moss Kanter
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
repositioning costs and illustrate with two simple models how repositioning costs may facilitate differentiation and affect the value of a firm’s capability to reduce repositioning costs through investments in flexibility. Publisher's...
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Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four critical generative elements:...
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Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the View Details
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Sean Silverthorne