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- Faculty Publications (66)
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- All HBS Web (227)
- Faculty Publications (66)
- 18 Dec 2012
- First Look
First Look: December 18
test using patent citations that indicates that entrants and small firms have relatively higher growth spillover effects Download the paper: http://www.people.hbs.edu/wkerr/Akcigit_Kerr_Growth_Feb2012.pdf Hurry Up and Wait: Differential... View Details
Keywords: Carmen Nobel
- Web
Health Care - Faculty & Research
leveraging relationships, team building, and scaling a mission-driven business. Keywords: Customers ; Diversity ; Ethnicity ; Race ; Health ; Recruitment ; Leadership Style ; Management Style ; Marketing ; Brands and View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
at least in the U.S. the average consumer is pretty unaware of these programs. Companies that want to differentiate themselves in this way need to figure out how to do so. If it involves a cost premium, how can that be translated into a... View Details
Keywords: by Martha Lagace
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous View Details
Keywords: Sean Silverthorne
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
was substantial. We also show that immigrant inventors were more productive than native born inventors; however, they received significantly lower levels of labor income. The immigrant inventor wage gap cannot be explained by View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more activity at... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
advertising budgets are currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to... View Details
Keywords: by Susan Young
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- Web
National Markets - The Art of American Advertising
Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details
- Web
2022 Reunion Presentations - Alumni
will look at an example—a company that is optimized to operate in a differentially turbulent environment and is thriving in part by virtue of its ability to handle elevated levels of risk. We will then consider other ideas about how firms... View Details
- Web
Frequently Asked Questions | HBS Online
differentiated brands deliver a competitive advantage, and learn how to build and manage their brand to stay ahead. Design Thinking and Innovation Could you tell me a little... View Details
- 01 Dec 2022
- News
Full Court Press
delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not have. Of course, global View Details
Keywords: Dan Morrell
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
price comparison. TJX has created enormous expertise in this area and has fostered a differentiated treasure hunt that is highly productive. Macy's is moving to strengthen its already wide-ranging assortment of unique items. Nordstrom's... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His View Details
Keywords: Retail