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Publications

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  • All HBS Web  (1,223)
    • People  (7)
    • News  (345)
    • Research  (607)
    • Events  (1)
    • Multimedia  (14)
  • Faculty Publications  (234)

Show Results For

  • All HBS Web  (1,223)
    • People  (7)
    • News  (345)
    • Research  (607)
    • Events  (1)
    • Multimedia  (14)
  • Faculty Publications  (234)
← Page 6 of 1,223 Results →
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • 18 May 2010
  • News

Brands and the Dark Side of Social Media

  • Web

Online Personal Branding Course | HBS Online

distinct value Identify your key assets, descriptors, and superpower Conduct an external personal brand audit 2-3 hrs Module 2 Engage Your Personal Brand Understand how to drive interactions that View Details
  • 07 Jan 2025
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

If there were a theme to Kate Twist’s (MBA 2008) career, it would be building brands known for the emotional connection they foster with their consumers. Twist is experienced in directing powerful consumer... View Details
  • November 2015 (Revised November 2016)
  • Case

Huaxia: Building a U.S.-Style Dairy in China

By: Tarun Khanna, Nancy Hua Dai and Juan Ma
In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm... View Details
Keywords: Entrepreneurship; Strategy; Corporate Social Responsibility and Impact; Emerging Markets; Agribusiness; Agriculture and Agribusiness Industry; China
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Khanna, Tarun, Nancy Hua Dai, and Juan Ma. "Huaxia: Building a U.S.-Style Dairy in China." Harvard Business School Case 716-414, November 2015. (Revised November 2016.)
  • September 2023 (Revised June 2024)
  • Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
  • June 2020
  • Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers & Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Beauty and Cosmetics Industry; Consumer Products Industry; United States; Japan; Asia; North America
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Avery, Jill. "Shiseido Acquires Drunk Elephant." Harvard Business School Teaching Note 520-121, June 2020.
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, View Details
Keywords: by Nancy F. Koehn
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

hundreds of women, offering them free makeovers, demonstrating her products, and providing a sense of the elegance and self-definition that her cosmetics offered customers. As the brand and company grew, these qualities were translated... View Details
Keywords: by Martha Lagace
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

in which a supplier builds a persistent demand and designs production to perpetuate that brand's most enticing qualities. The third age, embodied by the book clubs, is that of interactive marketing, where a company uses individual... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 01 Sep 2008
  • News

Building a Better MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Online Creating Brand Value Course | HBS Online

This course is part of the Marketing track. Introduction to Creating Brand Value ENROLL NOW No application needed for our certificate programs. Start your journey today! Creating Brand Value $1,850 Next... View Details
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

A conversation with Nancy Koehn, author of Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell, HBS Press, 2001. "I am just fascinated by the power, the quirks, the determination, and the durability of... View Details
Keywords: by Martha Lagace
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
Keywords: by Dina Gerdeman; Advertising
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

cheeses won’t resonate with tech entrepreneurs. Enduring. Building a brand around renewable energy might not stick if oil prices fall for a sustained period or a pro-coal leader takes power, but the unique... View Details
Keywords: by Danielle Kost; Tourism
  • 28 May 2019
  • News

Case Study: Building the Base

ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information
  • July 2018
  • Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan
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Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
  • October 2016
  • Case

Yili Group: Building a Global Dairy Company

By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
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Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
  • 17 Feb 2003
  • Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details
Keywords: by Julia Hanna
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

environmental standards in the United States and overseas. “I don’t think Nike or Levi’s relishes this role, but in the context of weak government regulatory regimes, it’s these companies’ brand reputations that are on the line when... View Details
Keywords: by Michael Blanding
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