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- All HBS Web
(458)
- People (1)
- News (116)
- Research (276)
- Multimedia (1)
- Faculty Publications (56)
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- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
Betfair was an underfunded second mover in the betting exchange space, it was able to attract punters at a much faster rate than the better-funded first mover, Flutter. Moreover, while Betfair and traditional bookmakers competed... View Details
Keywords: Dina Gerdeman
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
TikTok posts attract millions of views, most do not. In the case of the “Victoria’s Secret” song, tens of thousands of people riffed off the post with their own video, and few were seen by more than a handful of people. So why do they... View Details
Keywords: by John Deighton and Leora Kornfeld
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
team with data scientists and others trained in computer science, math, statistics, and physics, including many who held doctorates. To attract the best people, Target knew it had to keep at least part of its data operation in Silicon... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing,... View Details
Keywords: Dina Gerdeman
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
attracting new business from corporate and retail customers. The merger was therefore also viewed as a vehicle for increasing top-line revenue growth. Internal cost cutting alone would not have enabled either bank to achieve this second... View Details
Keywords: by Stuart C. Gilson
- 10 Jan 2012
- First Look
First Look: January 10
S. Grossman, and Ryan JohnsonHarvard Business School Case 512-026 When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
first time. "I'm saying the pace is not going to attract a more action-oriented, younger demographic." Park attendance, however, continues its nine-year decline, and MLB trails the NFL, NBA, and English Premier League in annual... View Details
- 30 Aug 2011
- First Look
First Look: August 30
competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first television ads—where... View Details
Keywords: by Susan Young
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
third candidate qualifies only when selected by more than 12.5% of registered citizens. Using a fuzzy RDD around this threshold, we find that the third candidate attracts both “switchers,” who would have voted for one of the top two... View Details
Keywords: Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
you're figuring things out." As SpinBrush continued to gain market share, Osher's little company began to attract the attention of big players in the market: P&G, Colgate, Johnson & Johnson, to name a few. Osher held... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
its appeal, yet consumers—particularly young, fashion-conscious consumers—want a product that looks fresh and unexpected. How does a luxury brand keep its edge and attract new devotees without losing its... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's... View Details
Keywords: by Martha Lagace