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Publications

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  • All HBS Web  (440)
    • People  (1)
    • News  (116)
    • Research  (281)
    • Multimedia  (1)
  • Faculty Publications  (56)

Show Results For

  • All HBS Web  (440)
    • People  (1)
    • News  (116)
    • Research  (281)
    • Multimedia  (1)
  • Faculty Publications  (56)
← Page 6 of 440 Results →
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

when Boss's products were in short supply. By taking the in-stock rate close to 100 percent, Boss reassured retailers that certain SKUs would never be out of stock. Many retailers responded by dropping the insurance brand from their... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

services to citizens can institute service improvements and metrics modeled after those in the private sector. They can call on social marketers to aid in communicating with customers and creating attractive exchanges that will achieve... View Details
Keywords: by Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

fully extended attraction models (Cooper and Nakanishi 1988). Utilizing a database of store-level scanner data for 25 categories and 127 brands of frequently purchased branded... View Details
Keywords: Sean Silverthorne
  • Web

Managing the Future of Work

access to talent. With the rising burden of childcare and eldercare, it's in the best interest of employers to invest in fostering a care culture—one that attracts caregivers on the margins of the workforce and helps current employees... View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL... View Details
Keywords: by Avery Forman; Sports
  • Web

Harvard Business School Online Courses & Learning Platforms

Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital. $1,850 Certificate Featured Courses New Transforming Customer Experiences Professor Ryan Buell Gain a... View Details
  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details
Keywords: by Martha Lagace
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or... View Details
Keywords: by Michael Blanding
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

company’s mission to recycle textile waste and build circular supply chains for apparel made of polyester fabric. Patrik brings his prior experience leading Under Armour and other global brands across the textile and footwear industry for... View Details
  • 21 Aug 2013
  • Research & Ideas

What Went Wrong at J.C. Penney?

in a bad economy, since you're spending more money to attract a new demographic that isn't showing up fast enough. Meanwhile, your old demographic is deserting you, putting you between a rock and a hard place. He also tried to deal with... View Details
Keywords: by Jim Aisner; Retail
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

change their dress codes and even their brand identities to accommodate religious garb? Can owners of small, private companies reject customers based on religious convictions? These tricky questions might make anyone squirm with all of... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2014
  • First Look

First Look: September 30

online retailer demonstrates that cost transparency improves sales. In particular, cost transparency led to a 44% increase in daily unit sales. This research implies that by revealing costs-typically tightly guarded secrets-marketers can potentially improve both View Details
Keywords: Sean Silverthorne
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

press Compensation & Benefits Review Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees By: Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans Abstract—Given the struggle that... View Details
Keywords: Dina Gerdeman
  • Web

2023 Reunion Presentations - Alumni

the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based... View Details
Keywords: Martha Lagace
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