Bottom Up Attention - Publications - Faculty & Research

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

has always been quality, a competitive advantage that prompted many Americans to stop buying GM and Ford brands. Toyota can only regain its footing by transforming itself from top to bottom to deliver the highest quality automobiles. When... View Details

Keywords: by William George; Auto

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

essence, collaboration can help firms improve their bottom and their top lines. For a few, it provides a real source of competitive advantage. Q: You mention in the paper that many efforts at innovation collaboration fail because they... View Details

Keywords: by Sean Silverthorne

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

training they provide, market pressures, corporate governance shortcomings, and even the nature of leadership itself. John led the charge by saying, “Having taught within business schools for 20 years, I’ve had instructors talk about ‘cash is king, it’s all about the... View Details

Keywords: by James Heskett; Education

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

Madrolly When Should a Board Encourage a Triple Bottom Line Philosophy? Respondents to this month’s column provided a resounding “no” to the question of whether CEO Satya Nadella should accede to the wishes of a vocal minority of... View Details

Keywords: by James Heskett; Computer; Technology

03 Oct 2018
What Do You Think?

How Should Managers Deal with the Challenges of Building an Inclusive Workplace?

typical of others that have found “a strong correlation between gender diversity and a company’s bottom line.” Companies in the top quartile of gender diversity worldwide had a high likelihood of outperforming bottom-quartile industry... View Details

Keywords: by James Heskett

04 Jan 2011
Working Paper Summaries

The Learning Effects of Monitoring

Keywords: by Dennis Campbell, Marc Epstein & Francisco de Asis Martinez-Jerez; Entertainment & Recreation

01 Feb 2017
What Do You Think?

Is the Next Jobs Crisis Just Ahead?

for beginning teachers So, is there any hope?” Roy Damary summed up his thoughts this way: “And we all thought that the service industry was the salvation of countries facing industrial decline!” Although the challenge was framed in terms... View Details

Keywords: by James Heskett; Service

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability,... View Details

Keywords: Dina Gerdeman

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

19 Nov 2001
Research & Ideas

Wrapping Your Alliances In a World Wide Web

amplify as they move up the chain, leading to a counterproductive combination of spiky order patterns and inventory shortages and surpluses. 53 To the extent that the Internet can help reduce information gaps and delays, it can be... View Details

Keywords: by Andrew McAfee

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

that hacking it is still difficult.” Nevertheless, Kinney felt that “Now that it has been hacked, perhaps Apple should redouble its efforts to improve the security... I therefore would not encourage Apple to open up its architecture.”... View Details

Keywords: by James Heskett; Computer

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the community in a compelling way, and that also... View Details

Keywords: by Martha Lagace

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

Summing Up The title of this wrap-up and the one that accompanied this month's original column basically just deletes "Wikileaks." The original title was my mistake. The intent was not to direct View Details

Keywords: by James L. Heskett

04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing... View Details

Keywords: by James Heskett; Education

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

academic economics department. Amazon is far from alone in this trend. Some 50 tech companies “have been snapping up economists at a remarkable scale,” says Michael Luca, the Lee J. Styslinger III Associate Professor of Business... View Details

Keywords: by Roberta Holland; Technology; Education

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details

Keywords: by Joe Lassiter; Energy; Utilities

2016
Working Paper

Diversified Business Groups in the West: History and Theory

By: Asli M. Colpan and Takashi Hikino

This working paper examines the historical origins, evolutionary paths, and long-term resilience of diversified business groups in contemporary developed economies of Western Europe, North America, and Oceania. It aims to come up with a new theoretical understanding of... View Details

Keywords: History; Diversification; Business Divisions; Theory; Oceania; North America; Europe

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03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

entrepreneurs are critical to innovation and the creation of the next companies like Google, they do not make up a large part of the small businesses community who are seeking loans. Lagace: How does the US small business landscape look... View Details

Keywords: by Martha Lagace; Banking; Financial Services

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details