Bottom Of The Pyramid - Publications - Faculty & Research

12 Nov 2008
Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details

Keywords: by John Quelch

Video

Vimal Shah

Vimal Shah, Co-Founder and Chairman of Bidco Africa, discusses the group’s strategic approach to marketing soap products in Kenya, targeting the bottom of the pyramid market with multiple brands at different price points to compete with large multinationals such as... View Details

Web

Research - Managing the Future of Work

2022 Report Building From the Bottom Up By: Joseph B. Fuller and Manjari Raman Sep 2021 Report Hidden Workers - Untapped Talent By: Joseph B. Fuller, Manjari Raman, Eva Sage-Gavin, and Kristen Hines 16 Jul... View Details

07 Aug 2019
News

“The Star of the North”

The leaders of Granite Equity, a nontraditional private investment and holding company in St. Cloud, Minnesota, know the strength of View Details

Keywords: Maureen Harmon

Other Article

Sidestepping Some of the Partisan Debate: An Interview with Max Stier

By: Aaron K. Chatterji and Michael W. Toffel

Whereas some organizational leaders are engaging in CEO activism by speaking out on social and political issues not directly related to their bottom line, some leaders want to avoid doing so. Some, in fact, hold neutrality as a core component of their strategy. But... View Details

Keywords: Social Issues; Government and Politics; Leadership; Communication Strategy

Citation

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25 Sep 2019
Research & Ideas

The Economic Cost of Physician Burnout

the bottom line. “It’s not just going to be a waste of resources trying to deal with this problem,” Goh says. “Aside from all of View Details

Keywords: by Michael Blanding; Health

Research Summary

The Evolution of Corporate Structure, Internal Governance, and Leadership

My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

01 Mar 2018
News

Excellence At The Intersection Of Disciplines

certain level of excellence on their own, and keeping that tub on its own bottom was an important benefit. “However,” observes Datar, “over time it became clear that very good intellectual activity takes... View Details

01 Apr 1996
News

Stewards of the Seventh Generation

plopped down on his white-suited bottom and coaxed the store owner to drag him several yards by the ankles. When the audacious Johnson jumped up... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

01 Dec 1998
News

Managing the Business of Life

With the 15th Reunion for the Class of 1984 just around the corner, the Bulletin revisits five members View Details

18 Jan 2016
Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

Toxic workers aren’t just a pain in the rear; they’re also a pain in the bottom line, according to a new Harvard Business School working paper. Dylan Minor, visiting assistant... View Details

Keywords: by Roberta Holland

01 Jun 2006
News

Profiles from the Class of 2006

receive double bilateral cochlear implants,” Sommer says. “Now I can hear a golf ball hitting the bottom of the cup or View Details

Keywords: Garry Emmons;Margie Kelley;Lewis I. Rice;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

17 May 2012
Working Paper Summaries

Is a VC Partnership Greater Than the Sum of Its Partners?

Keywords: by Michael Ewens & Matthew Rhodes-Kropf; Financial Services

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s... View Details

Keywords: by Avery Forman

01 Sep 2018
News

The True Value of a Tweet

media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes View Details

Keywords: Jen McFarland Flint

24 Apr 2014
News

In the business of empowering women entrepreneurs

firm’s fiduciary responsibility to investors. Dodi’s past entrepreneurial experiences as cofounder of MTV Europe and CEO of AOL’s Entertainment Asylum keep her focused on the... View Details

01 Jun 2018
News

The Evolution of Modern Pricing Models

image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s driving that interest? Thales Teixeira: We need to go back... View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

reviews over professional critics, but also because of its historical database that tracks every review. Luca compared the ratings over time with revenue data from the state... View Details

Keywords: by Michael Blanding; Food & Beverage

2011
Working Paper

Leviathan as a Minority Shareholder: A Study of Equity Purchases by the Brazilian National Development Bank (BNDES), 1995-2003

By: Sergio G. Lazzarini and Aldo Musacchio

There is a growing literature comparing the performance of private vs. state-owned companies. Yet, there is little work examining the effects of having the government as a minority shareholder of private companies. We conduct such a study using data for 296 publicly... View Details

Keywords: Investment; Ownership Stake; State Ownership; Private Ownership; Performance Evaluation; Business and Government Relations; Business and Shareholder Relations; Banking Industry; Brazil