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Show Results For
- All HBS Web
(183)
- People (1)
- News (77)
- Research (84)
- Multimedia (1)
- Faculty Publications (45)
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details
Keywords: by Nancy F. Koehn
- 20 Jan 2016
- News
Water for the World
but also to give it away in times of critical need. “I think I can say that most Icelanders are people who really think about the environment. I’m working with a bottled water company, and a lot of people might say ‘bottled water is not... View Details
- 01 Mar 2014
- News
In My Humble Opinion: Ian Calhoun (MBA 2010)
Vela. "We usually go heavy—beef, potatoes, and a big bottle of red wine." After-work beverage: "Right now it's mostly wine. I've been focused on the Rhône Valley in France—it's a cool area because the wines are so diverse and offer a good... View Details
- 01 Sep 2015
- News
3-Minute Briefing: Fred Newman (MBA 1978)
that is pure jazz. My single favorite sound effect was created for an unrehearsed Guy Noir sketch. Guy Noir was going to a chiropractor. Suddenly, he was about to have a spinal adjustment. I grabbed a ribbed water bottle and wrapped it in... View Details
Keywords: April White
- 01 Sep 2020
- News
3-Minute Briefing: Mark Mason (MBA 1995)
In the summer when it got really hot, my brother and I would buy cases of water. We grew up in Queens near Linden Boulevard and we would stand on the corner and sell bottles of water to people who stopped at the light. We always had this... View Details
- Profile
Olujimi Williams
He recognizes, however, that he cannot fulfill his ambition alone. His education at HBS, for example, is supported by a full scholarship from 7Up Bottling Company in Nigeria. “Throughout the application process,” notes Olujimi, “I also... View Details
- 01 Oct 2001
- News
Carl M. Plochman III: A Savory Success
facility the company built five years ago that pumps out millions of mustard bottles a year, and a zippy Web site that invites visitors to join the Mustard Lover's Club. His decision to attend HBS, Plochman notes, was "a fairly radical... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
many pages. But more recent triumphs are also instructive, such as how the tired Herbal Essences brand was revived in part by pouring it into a curvaceous, nestable bottle intended to appeal to Gen-Y women. The Game-Changer is rich with... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details
Keywords: April White
- 01 Oct 2021
- News
Helping Leaders Chart an Ethical Path
Plastic bottles are sorted for recycling at Cedar Environmental on the outskirts of Beirut, Lebanon. Professor Nien-hê Hsieh tries to bring his students to the “gray area”—that uncomfortable and all-too-common space where leaders face... View Details
- 01 Jun 2023
- News
Action Plan: Net Proceeds
1 billion bottles from entering the oceans and generated over $5 million for coastal communities. While OceanCycle’s work continues, Goodwin is now raising money to support PHA Solutions, a company focused on replacing single-use plastics... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
bitterness of an IPA. To change that, Murad launched White Owl Brewery in his hometown of Mumbai in 2014. A few years later, contract manufactured at plants in northern and southern India, White Owl currently offers four different brews in View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other most-watched videos was an... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Sector, details the 1982 launch and subsequent development of Newman's Own. Based in Westport, Connecticut, the company began as "something of a lark," according to Newman, with two thousand bottles of vinaigrette salad dressing made from... View Details
- 25 Sep 2017
- Blog Post
Michael Schrader (MBA 2012) on Finding Entrepreneurial Success with HBS Resources
sitting out there on a pallet next to some two-liter bottles of Coke," says Schrader. In 2012, Vaxess was awarded $70,000 for winning the Harvard President's Challenge. In addition to making the vaccines shelf-stable, Vaxess has... View Details
- 01 Mar 2010
- News
Eric Schiffer
doesn’t matter if I like something. Another time we bought bottled water that came in assorted flavors, all very unusual. To get the deal we had to buy all four flavors, one of which was bamboo. It tasted as bad as it sounds. We finally... View Details
- Profile
Jackie Burgos
visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative largely because... View Details
- Profile
Jackie Burgos
family visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be transformative, largely... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 01 Jun 2022
- News
Case Study: Glass Half Full
leave them in bins that are collected for free by Neutrall’s partner. “In the process of building an American carbon-neutral supply chain, our partners essentially allowed us to build and scale a private, local recycling network,” notes Humpierres. And 80 to 90 percent... View Details