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Show Results For

  • All HBS Web  (399)
    • People  (1)
    • News  (97)
    • Research  (153)
    • Multimedia  (5)
  • Faculty Publications  (93)
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  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

elements from the real, tangible, and functional to the virtual, intangible, emotional, and unspecific. Henkel decided to tweak the conventional wisdom that a brand "is some sort of holistic entity" that had to consistently View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

ingrained in our capitalist system, and the conceptual and practical problems presented by this doctrine and related theory of the firm. Next, I propose an alternate, principle-based guideline for corporate purpose that blends Aristotle’s... View Details
Keywords: Dina Gerdeman
  • 25 Feb 2002
  • Research & Ideas

The Country Effect: Does Location Matter?

market driven structure. The blending of national cultures over time in Hong Kong, where a high level of economic success has been recorded, may ultimately hurt the performance of companies in that country. H.K. firms have not developed a... View Details
Keywords: by Sean Silverthorne
  • 24 Jul 2012
  • First Look

First Look: July 24

blend of Vegemite and Kraft's other iconic brand, Philadelphia Cream Cheese. Following a high profile campaign involving a competition to name the new extension Talbot's team chose the name iSnack 2.0 for the new product. The case starts... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2018
  • Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

investor how he chose investments, he rubbed his belly over and over, saying “I do that.” A blend of both Gut feel in investing may not be as random or capricious as it sounds, as Huang describes in the new research paper The Role of... View Details
Keywords: by Michael Blanding; Financial Services
  • 03 Dec 2007
  • Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

pharmacy lab who finds young, classically trained musicians; records their work; and distributes the CDs to customers. "He blends the purity of the artist and a sense of discovery with his business," he says. "It speaks to a certain... View Details
Keywords: by Julia Hanna; Publishing; Advertising
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Solutions to these challenges are the province of market design—a blend of game theory and experimental economics. Roth, a professor of both business and economics at Harvard, is a leading market designer. He and his colleagues have... View Details
Keywords: Martha Lagace
  • 13 Mar 2005
  • Research & Ideas

Reinforcing Values: A Public Dressing Down

achievement. They had limited experience solving business or management problems. In dealing with the chiefs, Levy chose an approach that blended a strong dose of discipline with real-time, public reinforcement. He developed guidelines... View Details
Keywords: by David A. Garvin & Michael A. Roberto
  • 28 Apr 2015
  • First Look

First Look: April 28

Venture Fund in Palo Alto, Danner and Noronha work to rapidly develop the product with their founding team and their teacher partners at Rocketship Education, a K-5 charter school organization providing blended instruction combining... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

these paid search ads, which appear on top of a Yelp user’s online search results for, say, “Chinese Food” or “Cheap Dinner,” spotlight restaurants that might otherwise blend inconspicuously into a list of many competitors. “There are... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

hospital emergency room and focuses on the effects of a new organizational structure, which we call a team scaffold, on teaming effectiveness and performance outcomes. Using a hybrid research design that adapts and blends quantitative... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 11 Dec 2020
  • Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

market against the more incumbent and larger companies, particularly during times with great uncertainty.” About the Author Rachel Layne is a writer based in the Boston area. [Image: coldsnowstorm] Related Reading Why a Blended Workforce... View Details
Keywords: by Rachel Layne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

blended identity; thus, limiting the extent to which such organizations can truly "re-direct" future career choices. Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation... View Details
Keywords: Sean Silverthorne
  • 17 Feb 2015
  • HBS Case

HBS Cases: The Battle for San Francisco

San Francisco has always been a beacon for people who want to change the world. From beat poets to hippies to gay activists, each wave of counterculture immigration has put its stamp on the city, creating a unique blend that has set it... View Details
Keywords: by Michael Blanding; Technology
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Blender and answers the question, "Will it blend?" Items he has blended in the series include an iPhone, an iPad, a can of Easy Cheese, and a vuvuzela. Unlike many viral ads, this one features the product front and center. Usually that's... View Details
Keywords: by Carmen Nobel; Advertising
  • 30 Mar 2009
  • Research & Ideas

Professional Networks in China and America

Americans. Americans would limit their emotional connections with those on whom they depend for economic resources (for example, budget allocations, financing, personal loans). In fact, the presence of an economic tie decreases affect-based trust! However, Chinese... View Details
Keywords: by Sean Silverthorne
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

Tata & Sons helped revolutionize business practices in India. From instituting the eight-hour work day and paid leave to providing a retirement gratuity, Tata's policies created a standard to which other companies—and eventually Indian government... View Details
Keywords: Martha Lagace
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

Moses (HBS MBA '03) is an American who works for VASC, a state-owned Vietnamese telecom and media company. "The people who manage business well in a foreign environment do create a new style of doing business that blends the best of... View Details
Keywords: by Garry Emmons
  • 25 Jan 2013
  • Research & Ideas

Why a Harvard Finance Instructor Went to the Kumbh Mela

The popular press focuses on the colorful: the globally known swamis; the ash covered monks; the business people and penniless people together in the Ganga; the elephants and orange robes and crazy hair and the blend of true believers and... View Details
Keywords: by John D. Macomber; Construction; Real Estate
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

Pradip Shroff added: "The simple fact is that leadership is an art and science of blending various styles based on the situation." Yan Song summed up this point by commenting that, "Stereotyping leadership might be the... View Details
Keywords: by James Heskett; Service
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