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- All HBS Web (144)
- Faculty Publications (61)
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- Research Summary
Overview
I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details
Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
- 01 Sep 2007
- News
Riding It Out
purchasing, had just been notified by the contract manufacturer of SmartPak’s dog food that the weight-control formula might contain melamine. The substance, which has been used by Chinese manufacturers to... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
costs and retail prices down, prompting global production to shift to economies with lower input costs. The manufacture of personal computer components is now concentrated in... View Details
- 26 Mar 2013
- First Look
First Look: March 26
embeddedness of the new technologies posed significant entrepreneurial challenges. The best equipped to overcome these challenges were often entrepreneurs based in minorities who held significant advantages in capital-raising and trust... View Details
Keywords: Sean Silverthorne
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new View Details
Keywords: Food & Tobacco
- 01 Jun 2013
- News
EnTRIPreneurs
READY TO ROLL: (from left) Singer, Gerald, Baker, and Alaoui. Photo Courtesy of MBAxAmerica On or about Independence Day, July 4, four HBS students will pile into a rented RV and set out to discover America.... View Details
Adolph Coors
Golden Brewery in Golden, Colorado. His business flourished, quickly becoming the leading brewery in the western United States. He brought new innovations to the brewery business and diversified the company’s View Details
Keywords: Food & Tobacco
- 01 Jun 2012
- News
IPA Meets IPO
KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 22 Nov 2006
- Research & Ideas
CEO Succession: The Case at Ford
Carly Fiorina, who had problems at Hewlett Packard? Mulally has a terrific record in managing a manufacturing or assembly manufacturing business. A: Well, I've already touched on a key element, View Details
- 01 Dec 2009
- News
Seven Honored with Alumni Achievement Award
On October 19, the School conferred its highest honor, the Alumni Achievement Award, on seven distinguished individuals. Since 1968, the School has selected outstanding men and women for the award, recognizing their accomplishments in the... View Details
Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles
- 21 Jun 2011
- First Look
First Look: June 21
telecommunications to tobacco and soft drinks. The dangers of excessive market concentration are greater in finance, however, because of the systemic importance of credit to the economy View Details
Keywords: Sean Silverthorne
- 20 Jan 2016
- News
Water for the World
Jon Olafsson (OPM 24, 1996), a former music industry executive and media mogul, is chairman and cofounder of Icelandic Glacial, the world’s first certified carbon-neutral View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
, May 1885 28 By the 1880s, the popularity of the coveted, mass-produced trade cards and souvenir materials inspired a mania for collecting. “In a culture not yet saturated with manufactured images,”... View Details
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details
Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe; Japan; China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)