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- All HBS Web
(885)
- News (351)
- Research (449)
- Multimedia (28)
- Faculty Publications (68)
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- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
consumerswould buy anything on the Internet.— Hiroshi Mikitani of Rakuten Brands also tend to be highly localized. "You may find one brand very popular in Beijing and not be able to find it in Guangzhou at all," he said. Rob... View Details
Keywords: by Julie Jette
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
appropriate dress for a luxury shop. One noted that "wealthy people sometimes dress very badly to demonstrate superiority" and that "if you dare enter these boutiques underdressed, you are definitely going to buy something." However, it... View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
to determine the best ways to develop prize competitions to maximize participation, the evidence shows that they can be a valuable approach to spurring new inventions—whether you are designing a new plow or putting another man on the... View Details
Keywords: by Michael Blanding
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
their satisfaction, and influential enough to change others' buying patterns. They are also customers who identify so closely with a product, service, or company that they provide valuable advice concerning product improvements and even... View Details
Keywords: by James Heskett
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days and do their best work when they are allowed to make progress. “Users tend to pick up... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the category is... View Details
- December 2009
- Article
Negotiation? Auction? A Deal Maker's Guide
What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details
Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions
Subramanian, Guhan. "Negotiation? Auction? A Deal Maker's Guide." Harvard Business Review 87, no. 12 (December 2009).
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
a Harvard Business Review classic, and has just been reissued in book form. We asked Sahlman what he would change if he wrote the article, now a decade old, today. 6. Spending on Happiness Money can't buy you love but it can View Details
Keywords: by Staff
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- 31 Oct 2023
- HBS Case
Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?
expensing meals, however, one of your coworkers grabs fast food while working through lunches and dinners, but later buys a gift card at a grocery store to make up the difference. He argues the client has already budgeted the money, so it... View Details
- Fall 2024
- Article
Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects
By: Olivier Baum and Guhan Subramanian
We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details
Baum, Olivier, and Guhan Subramanian. "Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects." Business Lawyer 79, no. 4 (Fall 2024): 1043–1069.
- March 2024
- Case
Nomad: A License to Bank
By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
Gompers, Paul A., and Pedro Levindo. "Nomad: A License to Bank." Harvard Business School Case 824-144, March 2024.
- 25 Sep 2007
- First Look
First Look: September 25, 2007
venture capital firm based in Silicon Valley. Lightspeed Venture Partners believed that India had tremendous potential for venture capital returns—the question was how best to tap into that potential while also growing the firm's presence... View Details
Keywords: Martha Lagace
- 23 Jun 2023
- HBS Case
This Company Lets Employees Take Charge—Even with Life and Death Decisions
case, we heard anecdotes from Buurtzorg’s employees that suggest many, if not most, of them are highly engaged, take full ownership of their work, are pursuing creative ways of serving their patients, and feel motivated to do the best... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
value proposition to maximize value creation for both consumers and the luxury brands that supported the business model. The jury was still out on whether a rental model could attract higher income women who could afford to buy luxury... View Details
Keywords: by Sean Silverthorne
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
interdependent. And although you may have a great doctor with the best intentions, the system may not allow him or her to give the quality of care they would like to. A: Absolutely. My heart really goes out to physicians nowadays. They're... View Details
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
in their business model—defects that numerous outsiders noted from day one. It was a classic case of wishful thinking. Q: How can managers without executive authority spot the warning signs of denial and help reverse the process before it's too late? A: It is often... View Details
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
companies to continue to use what they already have in place, they pay far more than the full cost—because the company loses its competitiveness. As Henry Ford once put it, "If you need a machine and don't buy it, then you will... View Details
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
best position right now? Wu: A real standout right now is Meta, in terms of fighting hard for a prominent position on the open-source side with their LLaMA model. Prior to last year, many would have assumed that Google would have been the... View Details
- 16 May 2023
- HBS Case
How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’
The incentives were not aligned: Companies wanted faster, more productive work, while workers sought more hours and a chance to earn overtime pay. “My colleagues and I actively tried to hamper the success of the firm because we were so frustrated, and the View Details
Keywords: by Avery Forman