Publications

January 2024 (Revised February 2024)
Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer

In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

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2021
Article

Helping and Happiness: A Review and Guide for Public Policy

By: Lara B. Aknin and Ashley V. Whillans

Perhaps one of the most reaffirming findings to emerge over the past several decades is that humans not only engage in generous behavior, they also appear to experience pleasure from doing so. Yet not all acts of helping lead to greater happiness. Here, we review the... View Details

Keywords: Generosity; Helping; Behavior; Motivation and Incentives; Happiness; Policy

01 Feb 2010
Research & Ideas

The ‘Luxury Prime’: How Luxury Changes People

Y.J. Chua and Xi Zou, an assistant professor at London Business School, suggest that luxury goods have an important effect on human behavior that is only now becoming clear—and that may have implications for addressing the continuation of... View Details

Keywords: by Sarah Jane Gilbert

Ryan W. Buell

Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

Keywords: banking; e-commerce industry; fast food; financial services; high technology; hotels ＆ motels; insurance industry; restaurant; retailing; service industry; transportation

Article

Work Group Rituals Enhance the Meaning of Work

By: Tami Kim, Ovul Sezer, Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton

The many benefits of finding meaning in work suggest the importance of identifying activities that increase job meaningfulness. The current paper identifies one such activity: engaging in rituals with workgroups. Five studies (N = 1,099) provide evidence that... View Details

Keywords: Groups; Meaningfulness; Task Meaning; Ritual; Teams; Organizational Citizenship; Groups and Teams; Behavior; Familiarity

11 Feb 2019
Blog Post

John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”

eating difficult or impossible. “We could collect a lot of information on people’s tremors as they use the spoon” says Bracaglia, “giving us insight into how people use it, how their behavior changes over... View Details

Keywords: Technology; Entrepreneurship

03 Oct 2007
Research & Ideas

Dealing with the ‘Irrational’ Negotiator

Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond. The following excerpt describes strategies and tactics to overcome another party's counterproductive behavior and keep the deal on track. These are ideas that... View Details

Keywords: by Deepak Malhotra & Max H. Bazerman

Thomas J. DeLong

Thomas J. DeLong is a Baker Foundation Professor of Management Practice and the former Philip J. Stomberg Professor of Management Practice in the Organizational Behavior Department at the Harvard Business School. He is an expert in leader development, organizational... View Details

08 Dec 2015
First Look

December 8, 2015

that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from View Details

Keywords: Sean Silverthorne

2007
Working Paper

The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are

By: Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni and Max H. Bazerman

This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and evaluation is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details

Keywords: Forecasting and Prediction; Ethics; Behavior; Cognition and Thinking; Perception; Prejudice and Bias

January–February 2013
Article

A Field Investigation of Multilevel Cynicism Toward Change

By: K. A. DeCelles, Paul E. Tesluk and Faye S. Taxman

Although most research on cynicism toward change (CTC) has been conceptualized at the individual level, we propose that CTC is better conceptualized as a multilevel phenomenon, acting as both an employee attitude and an organizational climate. We conducted a multilevel... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Change Management; Attitudes

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill... View Details

Keywords: Re: Multiple Faculty; Advertising

February 2021
Case

Emma Dench: Leadership and Ancient Rome

By: Francesca Gino and Frances X. Frei

In this multimedia case, classics scholar Emma Dench guides us in understanding leadership insights that can be captured from historical figures and works dating back to Ancient Rome. We learn the language, ideas, and patterns of behavior that are relevant to... View Details

Keywords: Empowerment Leadership; Leadership; History; Management Skills

Educators

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11 Apr 2018
Research & Ideas

Sexual Harassment: What Employers Should Do Now

inappropriate behavior that can lead to an awkward office environment, lawsuits, and reputation damage. But how exactly can companies do better? Ammerman, along with three HBS faculty members, provided some practical advice executives can... View Details

Keywords: by Dina Gerdeman

Research Summary

Research

Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details

Article

The Integration of Psychological and Network Perspectives in Organizational Scholarship

By: Tiziana Casciaro, Sigal G. Barsade, Amy C. Edmondson, Cristina B. Gibson, David Krackhardt and Giuseppe Labianca

Although multiple disciplines have been applied to the study of organizations, organizational research is rarely interdisciplinary in the sense of two or more disciplines being linked in the joint analysis of organizational phenomena. The articles in this special issue... View Details

Keywords: Research; Organizations