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  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
  • May–June 2023
  • Article

Unmasking Behaviors During the Pandemic with Video Analytics

By: Shunyuan Zhang, Kaiquan Xu and Kannan Srinivasan
In 2020, as the novel coronavirus spread globally, face masks were recommended in public settings to protect against and slow down viral transmission. People complied to varying extents, and their reactions may have been driven by a variety of psychological factors.... View Details
Keywords: COVID-19 Pandemic; Social Influence; Social Norms; Health Pandemics; Behavior
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Zhang, Shunyuan, Kaiquan Xu, and Kannan Srinivasan. "Unmasking Behaviors During the Pandemic with Video Analytics." Marketing Science 42, no. 3 (May–June 2023): 440–450.
  • 2022
  • Other Teaching and Training Material

Organizational Behavior Reading: Managing Differences

By: Robin Ely and Colleen Ammerman
This reading provides principles and practices managers can draw upon to leverage differences in social identities - such as gender and race - to create more effective work relationships, teams, and organizations. The Essential Reading's first section draws upon... View Details
Keywords: Diversity; Groups and Teams; Prejudice and Bias; Identity; Management Practices and Processes
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Ely, Robin, and Colleen Ammerman. "Organizational Behavior Reading: Managing Differences." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8394, 2022.
  • December 1996
  • Background Note

Environmental Behavior And Corporate Reputation

By: Stephen A. Greyser
Keywords: Corporate Social Responsibility and Impact
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Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996.
  • July 2007 (Revised April 2008)
  • Teaching Note

Zipcar: Influencing Customer Behavior (TN)

By: Frances X. Frei
Keywords: Customers; Behavior; Transportation Industry
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Frei, Frances X. "Zipcar: Influencing Customer Behavior (TN)." Harvard Business School Teaching Note 608-041, July 2007. (Revised April 2008.)
  • June 2001
  • Article

NGO Behavior and Development Discourse

By: Alnoor Ebrahim
Keywords: Non-Governmental Organizations; Behavior; Growth and Development
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Ebrahim, Alnoor. "NGO Behavior and Development Discourse." Voluntas: International Journal of Voluntary and Nonprofit Organizations 12, no. 2 (June 2001): 79–101.
  • March 2023
  • Article

Giving-by-proxy Triggers Subsequent Charitable Behavior

By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details
Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Behavior
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Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
  • 2008
  • Working Paper

Cultural Notes on Chinese Negotiating Behavior

By: James K. Sebenius and Cheng (Jason) Qian
Western businesses negotiating with Chinese firms face many challenges, from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining and drafting agreements to securing their implementation. Chinese... View Details
Keywords: Interpersonal Communication; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Style; Perception; Societal Protocols; China
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Sebenius, James K., and Cheng (Jason) Qian. "Cultural Notes on Chinese Negotiating Behavior." Harvard Business School Working Paper, No. 09-076, December 2008.
  • January 2012
  • Article

Paying to Be Nice: Consistency and Costly Prosocial Behavior

By: Ayelet Gneezy, Alex Imas, Amber Brown, Leif D. Nelson and Michael I. Norton
Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of... View Details
Keywords: Behavior; Perception; Performance Consistency; Identity
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Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58, no. 1 (January 2012): 179–187.
  • Teaching Interest

Leadership and Organizational Behavior (LEAD)

This first-year MBA course focuses on how managers become effective leaders by addressing the human side of enterprise.  The first modules examine teams, individuals, and networks; the intermediate modules look at successful leaders "in action"; and the final... View Details
  • Research Summary

Quality disclosure and consumer behavior

Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details

  • Article

Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics

By: Thomas Astebro, Holger Herz, Ramana Nanda and Roberto A. Weber
There is a growing body of evidence that many entrepreneurs seem to enter and persist in entrepreneurship despite earning low risk-adjusted returns. This has lead to attempts to provide explanations—using both standard economic theory and behavioral economics—for why... View Details
Keywords: Entrepreneurship; Personal Characteristics; Attitudes; Behavior
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Astebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber. "Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics." Journal of Economic Perspectives 28, no. 3 (Summer 2014): 49–70.
  • 2017
  • Other Teaching and Training Material

Organizational Behavior Reading: Leading Organizational Change

By: Ryan Raffaelli
This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a... View Details
Keywords: Leading Change; Organizational Change and Adaptation; Change Management
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Raffaelli, Ryan. "Organizational Behavior Reading: Leading Organizational Change." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8324, 2017.
  • Article

The Cyclical Behavior of Strategic Inventories

By: J. J. Rotemberg and Garth Saloner
Keywords: Strategy; Behavior
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Rotemberg, J. J., and Garth Saloner. "The Cyclical Behavior of Strategic Inventories." Quarterly Journal of Economics 104, no. 1 (February 1989): 73–98.
  • January – February 2012
  • Article

Toward a Behavioral Theory of Strategy

Keywords: Behavior; Theory; Strategy
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Gavetti, G. "Toward a Behavioral Theory of Strategy." Organization Science 23, no. 1 (January–February 2012): 267–285.
  • October 1992
  • Article

Segmenting Industrial Customers by Buyer Behavior

By: V. K. Rangan, R. T. Moriarty Jr. and G. Swartz
Keywords: Consumer Behavior; Customers
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Rangan, V. K., R. T. Moriarty Jr., and G. Swartz. "Segmenting Industrial Customers by Buyer Behavior." Journal of Marketing 56, no. 1 (October 1992): 72–82.
  • autumn 1980
  • Article

A Model for Diagnosing Organizational Behavior

By: D. Nadler and Michael Tushman
Keywords: Organizations; Behavior
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Nadler, D., and Michael Tushman. "A Model for Diagnosing Organizational Behavior." Organizational Dynamics 9, no. 2 (autumn 1980): 35–51.
  • 26 Sep 2012
  • Working Paper Summaries

License to Cheat: Voluntary Regulation and Ethical Behavior

Keywords: by Francesca Gino, Erin L. Krupka & Roberto A. Weber
  • June 1999
  • Course Overview Note

Leadership and Organizational Behavior (LEAD), Course Overview (Abridged)

By: Linda A. Hill
Course overview for the first-year required MBA course Leadership and Organizational Behavior (LEAD). View Details
Keywords: Leadership; Organizations; Behavior
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Hill, Linda A. "Leadership and Organizational Behavior (LEAD), Course Overview (Abridged)." Harvard Business School Course Overview Note 499-067, June 1999.
  • 2009
  • Chapter

See No Evil: When We Overlook Other People's Unethical Behavior

By: Francesca Gino, Don A. Moore and M. H. Bazerman
It is common for people to be more critical of others' ethical choices than of their own. This chapter explores those remarkable circumstances in which people see no evil in others' unethical behavior. Specifically, we explore 1) the motivated tendency to overlook the... View Details
Keywords: Decision Choices and Conditions; Ethics; Moral Sensibility; Behavior; Motivation and Incentives
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Gino, Francesca, Don A. Moore, and M. H. Bazerman. "See No Evil: When We Overlook Other People's Unethical Behavior." Chap. 10 in Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments, edited by R. M. Kramer, A. E. Tenbrunsel, and M. H. Bazerman, 241–263. Routledge, 2009.
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