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- Faculty Publications (69)
Show Results For
- All HBS Web (172)
- Faculty Publications (69)
- 01 Oct 2014
- Blog Post
A Summer Internship: Sparking Curiosity
choose classes of interest. I discovered a newfound curiosity in healthcare this summer and decided to change my course selection to include Healthcare IT. Since my project at Danaher brought me in close working relations with the View Details
Marty Blue
through a successful IPO in October 2017. While at CarGurus the company grew from 14 to 700+ employees with a market cap in excess of $4 billion. In addition to leading Business Development, Marty also launched the Sales, View Details
- 17 Jul 2020
- News
Support System
of their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time. It is a problem Akuete and... View Details
Keywords: Maureen Harmon
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is the development of a View Details
- 15 Aug 2017
- News
The Category Kingmaker
digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic entrepreneur. “The principles,... View Details
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
pleased with her dual role as a parent and a key player in getting this particular dot-com off to a running start. "I can't imagine a better place to understand the dynamics of the Internet," she says. "We've built a fairly complex site that's a combination of consumer... View Details
Keywords: Julia Hanna
- 29 May 2012
- First Look
First Look: May 29
Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in View Details
Keywords: Sean Silverthorne
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
- Web
Strategy for Entrepreneurs - Course Catalog
and predictions about how a firm can make money by solving a problem that the market has yet to solve. As with any new idea, knowing with certainty if your startup idea will work is impossible. Worse yet, a startup idea is a bet with an... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to long-term relationships; developing... View Details
Keywords: Das Narayandas
- 03 Feb 2003
- Research & Ideas
Web Services
service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market development. "There is a lot of... View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That... View Details
Keywords: Jen McFarland Flint
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54546 Product Quality and Entering Through Tying: Experimental Evidence By: Kim, Hyunjin, and Michael Luca Abstract—Dominant platform businesses often develop products in adjacent markets to... View Details
Keywords: Dina Gerdeman
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
acquisition for AmEx drops. This is, in fact, what American Express has found to be the case." Another example is Cisco Systems, which hosts online communication platforms for IT professionals whose companies use Cisco's computer networking products. "Cisco is in the... View Details
Keywords: by Carmen Nobel
- Web
Global Entrepreneurship - Course Catalog
HBS Course Catalog Global Entrepreneurship Course Number 1631 Professor Paul Gompers Spring; Q3Q4; 3.0 credits Formerly known as Entrepreneurship Outside of the Valley Overview: Entrepreneurship has been shown to be a major driver of economic development in View Details
- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details
- 19 Oct 2023
- Blog Post
New Venture Competition 2023: Business and Environment Ventures
Using a novel bacteria, Coryntech is developing low-cost, high-purity enzymes to help unlock the $4 trillion bio-economy revolution. Greentopia - Aishwaya Amuda (MBA 2024) - B2B carbon accounting and emission mitigation software platform... View Details