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      • August 2014
      • Teaching Note

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
      • August 2014
      • Case

      Peter Guber: The 'Me' vs. 'We' Brand

      By: Stephen A. Greyser, William Ellet and Nelson Gayton
      Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
      Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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      Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
      • 2014
      • Book

      The Power of Noticing: What the Best Leaders See

      By: Max Bazerman
      This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the absence of critical and readily available information in their... View Details
      Keywords: Interpersonal Communication; Judgments; Negotiation; Negotiation Process; Relationships
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      Bazerman, Max. The Power of Noticing: What the Best Leaders See. New York: Simon & Schuster, 2014.
      • June 2014
      • Article

      Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

      By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
      Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
      Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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      Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
      • May 2014 (Revised November 2014)
      • Case

      Houston We Have A Problem: NASA and Open Innovation (A)

      By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details
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      Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Problem: NASA and Open Innovation (A)." Harvard Business School Case 414-044, May 2014. (Revised November 2014.)
      • May 2014 (Revised November 2014)
      • Supplement

      Houston We Have A Solution: NASA and Open Innovation (B)

      By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
      Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details
      Keywords: Technology; Aerospace Industry
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      Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Solution: NASA and Open Innovation (B)." Harvard Business School Supplement 414-057, May 2014. (Revised November 2014.)
      • March 2014
      • Article

      Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat

      By: Leslie K. John, George Loewenstein and Scott Rick
      Intuitively, people should cheat more when cheating is more lucrative, but we find that the effect of performance-based pay rates on dishonesty depends on how readily people can compare their pay rate to that of others. In Experiment 1, participants were paid 5 cents... View Details
      Keywords: Dishonesty; Social Comparison; Pay Secrecy; Motivation and Incentives; Fairness; Decision Making; Compensation and Benefits
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      John, Leslie K., George Loewenstein, and Scott Rick. "Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat." Special Issue on Behavioral Ethics. Organizational Behavior and Human Decision Processes 123, no. 2 (March 2014): 101–109.
      • January 2014 (Revised March 2014)
      • Case

      Cancer Screening in Japan: Market Research and Segmentation

      By: John A. Quelch and Margaret L. Rodriguez
      Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
      Keywords: Cancer; Public Health Projects; Japan; Japan
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      Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
      • 2014
      • Article

      Children Develop a Veil of Fairness

      By: Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino and Michael I. Norton
      Previous research suggests that children develop an increasing concern with fairness over the course of development. Research with adults suggests that the concern with fairness has at least two distinct components: a desire to be fair and a desire to signal to others... View Details
      Keywords: Inequity Aversion; Social Signaling; Social Cognitive Development; Communication Intention and Meaning; Fairness; Age; Reputation; Growth and Development; Cognition and Thinking
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      Shaw, Alex, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino, and Michael I. Norton. "Children Develop a Veil of Fairness." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 363–375.
      • Article

      All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life

      By: Michael I. Norton
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      Norton, Michael I. "All Ranks Are Local: Why Humans Are Both (Painfully) Aware and (Surprisingly) Unaware of Their Lot in Life." Psychological Inquiry 24, no. 2 (April–June 2013): 124–125.
      • April 2013 (Revised November 2015)
      • Case

      Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

      By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
      In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
      Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
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      Kanter, Rosabeth Moss, Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil." Harvard Business School Case 313-116, April 2013. (Revised November 2015.)
      • April 2013
      • Article

      Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending

      By: Lara B. Aknin, Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant and Michael I. Norton
      When does giving lead to happiness? Here, we present two studies demonstrating that the emotional benefits of spending money on others (prosocial spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real... View Details
      Keywords: Prosocial Spending; Prosocial Impact; Subjective Well Being; Donations; Happiness; Philanthropy and Charitable Giving
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      Aknin, Lara B., Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant, and Michael I. Norton. "Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending." Journal of Economic Behavior & Organization 88 (April 2013): 90–95.
      • March 2013 (Revised October 2013)
      • Supplement

      Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

      By: Ranjay Gulati and Luciana Silvestri
      This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
      Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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      Gulati, Ranjay, and Luciana Silvestri. "Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)." Harvard Business School Supplement 113-117, March 2013. (Revised October 2013.)
      • Forthcoming
      • Chapter

      Intermediation and Diffusion of Responsibility in Negotiation: A Case of Bounded Ethicality

      By: Neeru Paharia, Lucas Clayton Coffman and Max Bazerman
      This article compares direct deception with deception via an intermediary in the bargaining context. It describes a growing experimental literature that suggests how perceived ethics surrounding transactions with multiple partners can encourage misbehavior. It is noted... View Details
      Keywords: Negotiation Process; Ethics
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      Paharia, Neeru, Lucas Clayton Coffman, and Max Bazerman. "Intermediation and Diffusion of Responsibility in Negotiation: A Case of Bounded Ethicality." In The Oxford Handbook of Economic Conflict Resolution, edited by Gary E. Bolton and Rachel T.A. Croson, 37–46. New York: Oxford University Press, 2012.
      • July–August 2012
      • Article

      A Better Way to Tax U.S. Businesses

      By: Mihir Desai
      The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation. According to the article, a reduction in corporate tax rates would be offset by a tax... View Details
      Keywords: Corporate Social Responsibility and Impact; Taxation; Globalization; Labor; Innovation and Invention; United States
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      Desai, Mihir. "A Better Way to Tax U.S. Businesses." Harvard Business Review 90, nos. 7-8 (July–August 2012): 135–139.
      • 2012
      • Article

      Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior

      By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic
      Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details
      Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence
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      DeCelles, K. A., D.S. DeRue, J.D. Margolis, and T.L. Ceranic. "Does Power Corrupt or Enable? When and Why Power Facilitates Self-interested Behavior." Journal of Applied Psychology 97, no. 3 (May 2012): 681–689.
      • February 2012 (Revised April 2017)
      • Case

      Schneider Electric: Becoming the Global Specialist in Energy Management

      By: John D. Macomber and Rachna Tahilyani
      Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different... View Details
      Keywords: Globalization; Energy; Management; Energy Industry
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      Macomber, John D., and Rachna Tahilyani. "Schneider Electric: Becoming the Global Specialist in Energy Management." Harvard Business School Case 212-082, February 2012. (Revised April 2017.)
      • October 2011
      • Case

      Chris and Alison Weston (A)

      By: Sandra J. Sucher and Celia Moore
      Chris and Alison Weston describe how they, a well-educated middle class couple, ended up committing mail fraud, for which they each served a year and a half in federal prison. The case highlights for students how otherwise upstanding individuals much like themselves... View Details
      Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Conflict of Interests; Value
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      Sucher, Sandra J., and Celia Moore. "Chris and Alison Weston (A)." Harvard Business School Case 612-019, October 2011.
      • 2011
      • Chapter

      American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development

      By: Rakesh Khurana
      As business education in an academic setting becomes an increasingly global phenomenon, the university-based business school in America remains a unique institution. This holds true despite the fact that the American business school as it evolved in the post-World War... View Details
      Keywords: Values and Beliefs; Business History; Business Education; Power and Influence; Society; United States; Europe
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      Khurana, Rakesh. "American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development." In Business Schools and their Contribution to Society, edited by Mette Morsing and Alfons Sauquet. Sage Publications, 2011.
      • April 2011
      • Article

      Ethical Breakdowns: Good People often Let Bad Things Happen. Why?

      By: Max H. Bazerman and Ann E. Tenbrunsel
      Companies are spending a great deal of time and money to install codes of ethics, ethics training, compliance programs, and in-house watchdogs. If these efforts worked, the money would be well spent. But unethical behavior appears to be on the rise. The authors observe... View Details
      Keywords: Ethics; Moral Sensibility; Corporate Accountability; Corporate Governance; Leadership; Behavior; Conflict of Interests
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      Bazerman, Max H., and Ann E. Tenbrunsel. "Ethical Breakdowns: Good People often Let Bad Things Happen. Why?" Harvard Business Review 89, no. 4 (April 2011).
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