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- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
- Research Summary
Governance of Interorganizational Exchange
By: Ranjay Gulati
In a series of papers, I examine the antecedents and consequences of governance choices in exchange relations. Using data from the automotive industry, a coauthor and I have examined the dynamics associated with the social and contractual structure of sourcing... View Details
- Research Summary
Organizational and Business Experimentation
By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on managing automotive development and/or copies of research articles (published and working papers). View Details
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
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