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Show Results For
- All HBS Web
(2,744)
- People (12)
- News (765)
- Research (1,616)
- Events (13)
- Multimedia (19)
- Faculty Publications (795)
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand ＆ Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- 04 May 2021
- News
Reversing Brain Drain: Moving Talent to Middle America
- January 2011 (Revised September 2024)
- Case
The Globalization of the NFL
By: Juan Alcacer, Mary Furey and Noah Roberson
By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details
Alcacer, Juan, Mary Furey, and Noah Roberson. "The Globalization of the NFL." Harvard Business School Case 711-455, January 2011. (Revised September 2024.)
- Oct 03 2018
- Tout
Boston Interactive Map
- Article
What is the Equity Size of Companies Receiving Private Equity in Latin America?: Evidence from Twenty-five Countries from 2002 to 2008
By: Roberto Charvel
This article reviews the equity size or value of the firms attracting private equity investments in Latin America over time. The information is on post money valuations. View Details
Keywords: Alternative Assets; Entrepreneurial Finance; Emerging Market; Venture Capital; Private Equity; Latin America
Charvel, Roberto. "What is the Equity Size of Companies Receiving Private Equity in Latin America? Evidence from Twenty-five Countries from 2002 to 2008." Venture Equity Latin America 8, no. 20 (December 15, 2009).
- June 2015 (Revised July 2016)
- Case
Gilbert Lumber Company
By: Steven Rogers and Kenneth Cooper
The Gilbert Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of... View Details
Keywords: Commercial Banking; Financial Crisis; Borrowing and Debt; Financial Strategy; Financing and Loans; Capital Structure; Forecasting and Prediction
Rogers, Steven, and Kenneth Cooper. "Gilbert Lumber Company." Harvard Business School Case 315-137, June 2015. (Revised July 2016.)
- 2024
- Working Paper
The Crowdless Future? Generative AI and Creative Problem Solving
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
- 04 Aug 2016
- News
A Harvard professor weighs in on the great IL vs. IN debate
- November 2018 (Revised May 2019)
- Case
California Closets: Organizing the Customer Experience
By: Boris Groysberg and Annelena Lobb
California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to... View Details
Keywords: Net Promoter Score; Customer Relationship Management; Customer Satisfaction; Customers; Acquisition; Demographics; Strategy
Groysberg, Boris, and Annelena Lobb. "California Closets: Organizing the Customer Experience." Harvard Business School Case 419-004, November 2018. (Revised May 2019.)
- June 2021
- Case
Building the Governance to Take Capital SAFI to the Next Level
By: V.G. Narayanan, Asis Martinez Jerez and Mariana Cal
Asset management firm Capital SAFI wanted to attract new strategic investors and expand to other countries. Having the right corporate governance in place was critical to achieve this goal. View Details
Keywords: Board Of Directors; Transparency; Sustainable Finance; South America; Latin America; Corporate Governance; Governance Controls; Governing and Advisory Boards; Business Organization; Corporate Strategy; Transformation; Investment Funds; Financial Services Industry; Bolivia; South America; Latin America
Narayanan, V.G., Asis Martinez Jerez, and Mariana Cal. "Building the Governance to Take Capital SAFI to the Next Level." Harvard Business School Case 121-088, June 2021.
- 08 Apr 2014
- First Look
First Look: April 8
dead wrong. And when the rules failed, the reason was always the same: Companies trip up when they try to attract large volumes of customers without understanding (1) the strength of mutual attraction among... View Details
Keywords: Sean Silverthorne
- 02 Aug 2022
- Blog Post
From HBS to Cutting-Edge Tech
would be a lot more effective if I were equipped with frameworks and tools from a formal business education. Why Harvard? I wanted to go to a school that prepares generalists, invites dialogue in the class, and attracts truly diverse... View Details
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
Do top venture capital firms add value to startups simply by attaching their names? If attracting talent is any measure, they sure do. New research finds that job seekers are two-thirds more likely to apply to a startup if they know it is... View Details
Keywords: by Rachel Layne
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
What do Stella McCartney, Apple, Netflix, and Wal-Mart have in common? They were all subjects of the most popular episodes of Harvard Business School's Cold Call podcast in the last year. Twice monthly, host and Chief Marketing and Communications Officer Brian Kenny... View Details
Keywords: Re: Multiple Faculty
- January 2009 (Revised July 2009)
- Case
Alibaba's Taobao (A)
By: Felix Oberholzer-Gee and Julie M. Wulf
This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
- December 1981 (Revised July 1991)
- Case
Ocean Drilling, Inc.
By: Thomas R. Piper
Management must choose between two mutually exclusive bids to build two drilling rigs. Both bids involve attractive export credit financing denominated in foreign currencies. View Details
Piper, Thomas R. "Ocean Drilling, Inc." Harvard Business School Case 282-050, December 1981. (Revised July 1991.)
- August 1988 (Revised October 1988)
- Background Note
Business Plan
Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
- December 2008 (Revised July 2010)
- Case
TravelCenters of America
By: Robin Greenwood, Daniel Jacob Goldberg and James Quinn
A New York-based hedge fund must decide whether to invest in TravelCenters of America (TA), a recent spin-off from a U.S.-based real estate investment trust. The case confronts students with the question: To what extent is this spin-off opportunity attractive from a... View Details
Keywords: Mergers and Acquisitions; Investment; Valuation; Real Estate Industry; Travel Industry; United States
Greenwood, Robin, Daniel Jacob Goldberg, and James Quinn. "TravelCenters of America." Harvard Business School Case 209-030, December 2008. (Revised July 2010.)