Publications

Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton

Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details

Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media

January 2021
Case

Egon Zehnder: Beyond Search?

By: Ashish Nanda and Margaret Cross

In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots... View Details

Keywords: Professional Services Firms; Executive Search Firms; Professionalism; Partnership; Executive Coaching; Leadership Development; Expansion; Decision Making; Strategy; Switzerland; London

Educators

August 2011
Article

From the Outside In: The Negative Spillover Effects of Boundary Spanners' Relations with Members of Other Organizations

By: Lakshmi Ramarajan, Katerina Bezrukova, Karen A. Jehn and Martin Euwema

Contrary to much boundary spanning research, we examined the negative consequences of boundary spanning contact in multi-organizational contexts. Results from a sample of 833 Dutch peacekeepers show that employees' boundary spanning contact with members of other... View Details

Keywords: Inter-organizational Contact; Boundary Spanning; Peacekeeping; Relationships; Jobs and Positions; Organizations; Attitudes

09 Oct 2013
News

Microsoft’s $7.2 Billion Nokia Bet Not Luring Apps

17 Aug 2010
News

Out of the Classroom and Into the Street

14 Apr 2022
News

Developing a Digital Mindset

29 Jul 2011
News

Debt Ceiling Battle Will Cost Homeowners Big Time

2023
Chapter

Malleability Interventions in Intergroup Relations

By: Smadar Cohen-Chen, Amit Goldenberg, James J. Gross and Eran Halperin

One important characteristic of intergroup relations and conflicts is the fact that toxic or violent intergroup relations are often associated with fixed and stable perceptions of various entities, including the ingroup (stable and positive), the outgroup (stable and... View Details

Keywords: Conflict and Resolution; Groups and Teams; Attitudes

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July–August 2025
Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas

How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details

Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes

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September 2009
Article

Hidden Roadblocks in Cross-Border Talks

By: James K. Sebenius

While most analysts and dealmakers are aware of "cultural" differences in negotiations that cross national borders--different protocol and process expectations, differences in the role of the individual versus the group, differences in attitudes toward risk and time,... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Tactics; Risk Management; Time Management; Strategy; Governance; Performance Expectations; Attitudes; Culture; Decision Making

30 Mar 2021
News

The message Microsoft is sending to managers after a decline in team connectedness

September 1992 (Revised July 1994)
Case

MEM Company, Inc.: English Leather

By: Frank V. Cespedes and Laura Goode

In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details

Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry

Educators

Forthcoming
Article

Is Hybrid Work the Best of Both Worlds? Evidence from a Field Experiment

By: Prithwiraj Choudhury, Tarun Khanna, Christos A. Makridis and Kyle Schirmann

This paper reports causal evidence on how the extent of hybrid work—the number of days worked from home relative to days worked from office—affects employee attitudes and performance. Workers who spent around two days in the office each week on average self-reported... View Details

Keywords: Attitudes; Performance Consistency; Employees; Work-Life Balance

Article

The Big Five Personality Traits, Material Values, and Financial Well-being of Self-described Money Managers

By: Grant Edward Donnelly, Ravi Iyer and Ryan Howell

Previous research has linked personality traits, material values, and money management to savings, debt, and compulsive buying. To extend previous research, four online surveys examined the Big Five personality traits and material values of those who manage their money... View Details

Keywords: Values; Personality; Well-being; Personal Characteristics; Values and Beliefs; Personal Finance; Money

May 2007
Article

Managing Your Boss

By: John J. Gabarro and John P. Kotter

The best way to make a major impact in your organization? Forge a strong relationship with your boss. You'll get the support and resources you need to put your great ideas into action. But "managing up" isn't easy. For example, if you're reporting to a new CEO, you... View Details

Keywords: Organizations; Relationships; Value; Behavior; Communication; Decisions

May 4, 2020
Article

Your CEO Succession Plan Can't Wait

By: J. Yo-Jud Cheng, Boris Groysberg and Paul M. Healy

CEOs tend to be older, putting them at greater risk of COVID-related illness, and adding to the urgency, succession planning has long been a blind spot for most boards. From 2015 to 2016, the authors conducted a global survey to better understand the experiences,... View Details

Keywords: CEO Succession; Management Succession; Planning; Governing and Advisory Boards

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July 1991 (Revised July 1993)
Case

Alliant Health System: A Vision of Total Quality

Alliant has been a leader in the health care industry in implementing total quality management. After five years, however, they do not have much to show for their efforts except a "foundation" of quality attitudes and processes. The case discusses their plans to "jump... View Details

Keywords: Quality; Management Practices and Processes; Information Technology; Health Care and Treatment; Health Industry

Educators

March 2025
Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell

Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details

Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception