Publications

March 2007 (Revised August 2009)
Case

In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Organizational Change and Adaptation; Business and Government Relations; Food and Beverage Industry; China; Mexico; United States; South America

December 2010 (Revised March 2011)
Case

The Euro in Crisis: Decision Time at the European Central Bank

By: J. Gunnar Trumbull, Dante Roscini and Diane Choi

This case traces the origins and evolution of the European Central Bank, with attention to its 2010 decision concerning the purchase of Greek sovereign debt. View Details

Keywords: Financial Crisis; Borrowing and Debt; Currency; Central Banking; Financial Management; Sovereign Finance; Policy; Crisis Management; Europe; Greece

21 Dec 2015
News

Turns out hiring talented jerks isn't good business after all

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

06 Oct 2014
News

Harvard Study Finds We Undervalue The ‘Mundane Moments’ In Our Lives

6 PM – 8 PM PDT, 09 Jul 2019
Career Events

Connect with HBS in San Francisco: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM CDT, 11 Jun 2019
Career Events

Connect with HBS in Minneapolis: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM PDT, 23 May 2019
Career Events

Connect with HBS in Los Angeles: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM PDT, 29 Apr 2019
Career Events

Connect with HBS in Seattle: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM EDT, 09 May 2019
Career Events

Connect with HBS in Cincinnati: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

6 PM – 8 PM EDT, 08 May 2019
Career Events

Connect with HBS in Columbus: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. View Details

Adi Godrej

Keywords: Diversified

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry