Publications

Web

Alumni

the careers of indie artists Forward Thinking Saving Giraffes from Silent Extinction Keeping the Faith A new course investigates the powerful connections between belief, spirituality, and leadership Mothers of Invention How three HBS... View Details

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

September 6, 2022
Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein

This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details

Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry

Read Now

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry

August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

01 Jul 2014
First Look

First Look: July 1

Business School Case 814-079 Milk Baths and Charm Necklaces: Had Randy Weiner (Finally) Gone Too Far? The case on Randy Weiner explores the tensions between artistic and financial imperatives in a for-profit immersive theater venture. In... View Details

Keywords: Carmen Nobel

19 May 2009
First Look

First Look: May 19, 2009

risk and uncertainty. Download the paper: http://www.hbs.edu/research/pdf/09-127.pdf It Is Okay for Artists to Make Money...No, Really, It's Okay Authors:Robert D. Austin and Lee Devin Abstract In this paper, we examine the apparent... View Details

Keywords: Martha Lagace

15 Sep 2009
First Look

First Look: September 15

Working PapersThe CHAT Dataset Authors:Diego A. Comin and Bart Hobijn NBER Working Paper Series, No. 15319, September 2009 Abstract This note accompanies the Cross-country Historical Adoption of Technology (CHAT) dataset. CHAT is an unbalanced panel dataset with... View Details

Keywords: Martha Lagace

August 2022
Article

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

By: Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan

We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset... View Details

Keywords: Sharing Economy; Airbnb; Property Demand; Computer Vision; Deep Learning; Image Feature Extraction; Content Engineering; Property; Marketing; Demand and Consumers

SSRN

November 1996
Case

Del Webb Corporation (A), The

By: Jay W. Lorsch and Samanta Graff

Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and... View Details

Keywords: Management Style; Conflict Management; Governing and Advisory Boards; Management Succession; Crisis Management

April 2009 (Revised April 2012)
Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox

This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details

Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry

2022
Chapter

A Compass for Decision Making

By: Lynn S. Paine

Book Abstract: The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an... View Details

Keywords: Leadership; Decision Making

1990
Article

Social Influences on Creativity: Evaluation, Coaction, and Surveillance

By: T. M. Amabile, P. Goldfarb and S. C. Brackfield

Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details

Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation

October 2011 (Revised May 2015)
Case

The American Repertory Theater

By: Rohit Deshpande, Allen S. Grossman and Ryan Johnson

When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage around an aesthetic that aimed to give the audience more ownership over the theater experience, excited theatergoers by... View Details

Keywords: Advertising Campaigns; Arts; Business Model; Leading Change; Media; Organizational Change and Adaptation; Nonprofit Organizations; Competitive Strategy; Entertainment and Recreation Industry; North and Central America

31 May 2016
First Look

May 31, 2016

https://cb.hbsp.harvard.edu/cbmp/product/516072-PDF-ENG Harvard Business School Case 516-006 Lomography: Analog in a Digital World In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal... View Details

Keywords: Sean Silverthorne

08 Jun 2010
First Look

First Look: June 8

Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510063-PDF-ENG Creative Capital: Sustaining the Arts G. Felda Hardymon and Ann LeamonHarvard Business School Case 810-098 Creative Capital provides grants to individual artists... View Details

Keywords: Martha Lagace

October 2007
Article

The Power of Stars: Do Star Actors Drive the Success of Movies?

By: Anita Elberse

Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details

Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry