Publications

Publications

Filter Results: (411) Arrow Down

Show Results For

← Page 6 of 411 Results →
  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
Related
  • Program

Women on Boards

We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your... View Details
  • August 2019
  • Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods
Related
  • Program

Strategic Perspectives in Nonprofit Management

by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible.... View Details
  • Program

Leadership for Senior Executives

innovator, change agent, and architect) Evaluate your leadership style and how you give and receive feedback Understand and leverage your leadership strengths Maximize talent in your organization Apply strategies for leveraging and... View Details
  • Program

Foundations of Private Equity and Venture Capital

Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal... View Details
Keywords: Finance; Finance
  • Program

Disruptive Innovation

Summary More than 20 years ago, late HBS professor Clayton Christensen introduced a revolutionary concept that transformed the business world and is still widely applied today: disruptive innovation. In this program, Christensen's team... View Details
  • Program

Families in Business

and distribute wealth optimally to benefit the family and the business Evaluate estate planning options Determine if a family office is right for you and how to manage it Establish a foundation for long-term business success Build on your... View Details
  • Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details
  • Program

Launching New Ventures

to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional... View Details
  • Program

Building a Legacy

opportunities Apply frameworks for evaluating unique investment opportunities for family real estate, niche assets, emerging markets, public market ideas, and startup/venture-backed investments Determine whether (and how) to pursue... View Details
  • Program

Rising Generation in the Family Enterprise

space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational... View Details
  • Program

Making Corporate Boards More Effective

group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to View Details
  • Program

Growing as a Purposeful Leader

larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply... View Details
  • Program

Driving Digital Strategy

by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible.... View Details
  • Program

Designing and Executing Corporate Revitalization

Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal... View Details
  • Program

The HR-Executive Suite Connection

Summary Top companies manage their human capital as strategically as their financial capital—and bring their human resources leaders into the strategic decision-making process. This HR leadership program prepares you to apply your human... View Details
  • Program

Managing Innovation

encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities. Read More Answering... View Details
  • Program

Leading and Building a Culture of Innovation

encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your professional achievement and organizational responsibilities. Read More Answering... View Details
  • Program

Transforming Customer Experiences

candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective process based on your... View Details