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  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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  • 07 Feb 2014
  • News

Why The Success Of Startups Hinges On Who Owns The Inventory

  • February 2006
  • Teaching Note

Timberland: Commerce and Justice (TN)

By: James E. Austin, Herman B. Leonard and James Quinn
Keywords: Apparel and Accessories Industry
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  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

speedily sourcing garments and apparel for customers in the West. Its solid reputation is based on its ability to meet required specifications at a competitive price. Fung believes his company’s levelheaded... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • May 1998 (Revised August 2001)
  • Teaching Note

Timberland and Community Involvement TN

By: James E. Austin
Teaching Note for (9-796-156). View Details
Keywords: Apparel and Accessories Industry
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  • Research Summary

Overview

Prof. Altman's research interests include innovation, strategy, organizational change, platform-based businesses and their related ecosystems. Her work focuses on the impact to incumbent organizations as platform-based highly networked business models become more... View Details
Keywords: Innovation Management; Multi-sided Platforms; Business Ecosystems; Organizational Change; Paradox; Organizational Identity
  • Fast Answer

Sustainability in CPG and Retail

chains." The Food Industry Association: Corporate Social Responsiblity Trade association representing food retailers, wholesalers, and suppliers.  Their CSR section includes topics such as Food... View Details
  • December 1988 (Revised March 1990)
  • Case

Karen Vincent and Zodiac Corp.

By: Howard H. Stevenson
Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry
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  • 08 Apr 2019
  • Sharpening Your Skills

The Life of Luxury and How to Sell It

Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from an accessory item for... View Details
Keywords: by Sean Silverthorne; Auto; Retail; Fashion
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Two China-based retail platforms, SHEIN and Temu, are getting a huge amount of attention in the fashion industry these days. I believe that the significance of these platforms goes way beyond the ability to... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • March 2014
  • Teaching Note

Transforming Tommy Hilfiger (A) and (B)

By: Raffaella Sadun
Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe
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  • February 2019 (Revised January 2021)
  • Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon
Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details
Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Retail Industry; Retail Industry; Retail Industry; France; United States
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  • February 2016 (Revised August 2016)
  • Case

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details
Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Brazil; China
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  • January 2000 (Revised May 2001)
  • Case

kate spade

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details
Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry
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  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
  • Article

Competing with a Goliath

By: Jill Avery
A Peruvian apparel company struggles to position itself against a global brand. View Details
Keywords: Brand Management; Brand Positioning; Competitive Positioning; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Peru; Latin America; South America
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  • September 1995 (Revised March 1997)
  • Case

Bob Reiss and Valdawn (A): November 1994

Bob Reiss, a seasoned entrepreneur, "accidentally" started Valdawn in 1988 and in six years built the company into a $7 million marketer of "fun and fashion" watches. Valdawn, a "virtual" company, has very few employees or fixed assets and enjoys attractive profit... View Details
Keywords: Business or Company Management; Business Growth and Maturation; Ethics; Decision Making; Entrepreneurship; Apparel and Accessories Industry
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  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

and John T. Dunlop of the Harvard University Faculty of Arts and Sciences, and David Weil of Boston University. Their recent book, A Stitch in Time: Lean Retailing View Details
Keywords: by James E. Aisner; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
  • November 2009
  • Teaching Note

Eddie Bauer (TN) (A), (B) and (C)

By: Paul M. Healy and Sharon P. Katz
Teaching Note for [110008] [110009], and [110010]. View Details
Keywords: Apparel and Accessories Industry
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