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Publications

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  • All HBS Web  (620)
    • People  (1)
    • News  (49)
    • Research  (532)
  • Faculty Publications  (466)

Show Results For

  • All HBS Web  (620)
    • People  (1)
    • News  (49)
    • Research  (532)
  • Faculty Publications  (466)
← Page 6 of 620 Results →
  • 07 Feb 2014
  • News

Why The Success Of Startups Hinges On Who Owns The Inventory

  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
  • December 1988 (Revised March 1990)
  • Case

Karen Vincent and Zodiac Corp.

By: Howard H. Stevenson
Keywords: Family Business; Production; Management; Performance Improvement; Apparel and Accessories Industry
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Stevenson, Howard H. "Karen Vincent and Zodiac Corp." Harvard Business School Case 389-078, December 1988. (Revised March 1990.)
  • May 1998 (Revised August 2001)
  • Teaching Note

Timberland and Community Involvement TN

By: James E. Austin
Teaching Note for (9-796-156). View Details
Keywords: Apparel and Accessories Industry
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Austin, James E. "Timberland and Community Involvement TN." Harvard Business School Teaching Note 398-165, May 1998. (Revised August 2001.)
  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

speedily sourcing garments and apparel for customers in the West. Its solid reputation is based on its ability to meet required specifications at a competitive price. Fung believes his company’s levelheaded... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
  • Web

Sample Student Projects - Institute For Strategy And Competitiveness

Poultry Cluster in Brazil (2006) Bulgaria Bulgaria's Apparel Cluster (2007) Canada Alberta Energy Cluster (2010) Ontario Financial Services (2008) China Transportation and Logistics Cluster in Northeast... View Details
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Two China-based retail platforms, SHEIN and Temu, are getting a huge amount of attention in the fashion industry these days. I believe that the significance of these platforms goes way beyond the ability to... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
  • Research Summary

Overview

Prof. Altman's research interests include innovation, strategy, organizational change, platform-based businesses and their related ecosystems. Her work focuses on the impact to incumbent organizations as platform-based highly networked business models become more... View Details
Keywords: Innovation Management; Multi-sided Platforms; Business Ecosystems; Organizational Change; Paradox; Organizational Identity
  • February 2006
  • Teaching Note

Timberland: Commerce and Justice (TN)

By: James E. Austin, Herman B. Leonard and James Quinn
Keywords: Apparel and Accessories Industry
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Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice (TN)." Harvard Business School Teaching Note 306-089, February 2006.
  • Fast Answer

Sustainability in CPG and Retail

chains." The Food Industry Association: Corporate Social Responsiblity Trade association representing food retailers, wholesalers, and suppliers.  Their CSR section includes topics such as Food... View Details
  • March 2014
  • Teaching Note

Transforming Tommy Hilfiger (A) and (B)

By: Raffaella Sadun
Teaching Note for "Transforming Tommy Hilfiger (A)" and "Transforming Tommy Hilfiger (B)" View Details
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Retail Industry; Retail Industry; United States; Europe
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Sadun, Raffaella. "Transforming Tommy Hilfiger (A) and (B)." Harvard Business School Teaching Note 714-493, March 2014.
  • February 2019 (Revised January 2021)
  • Case

Quiksilver Inc. and Oaktree Capital Management

By: Kristin Mugford and Mike Harmon
Sports lifestyle company Quiksilver filed for bankruptcy in September 2015. Oaktree is considering an additional investment in the company to facilitate the restructuring. Students must consider whether Oaktree should invest given the risks of the turnaround... View Details
Keywords: Bankruptcy; Bankruptcy Reorganization; Insolvency and Bankruptcy; Acquisition; Restructuring; Debt Securities; Transformation; Decision Making; Borrowing and Debt; Investment Return; Crisis Management; Negotiation; Retail Industry; Retail Industry; Retail Industry; France; United States
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Mugford, Kristin, and Mike Harmon. "Quiksilver Inc. and Oaktree Capital Management." Harvard Business School Case 219-097, February 2019. (Revised January 2021.)
  • February 2016 (Revised August 2016)
  • Case

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details
Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Brazil; China
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Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
  • 12 Oct 1999
  • Research & Ideas

Rapid Response: Inside the Retailing Revolution

and John T. Dunlop of the Harvard University Faculty of Arts and Sciences, and David Weil of Boston University. Their recent book, A Stitch in Time: Lean Retailing View Details
Keywords: by James E. Aisner; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories
  • September 2023
  • Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Fashion Industry; Fashion Industry; United States
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Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
  • October 2023 (Revised February 2024)
  • Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang
Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details
Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Retail Industry; Retail Industry; Retail Industry; Retail Industry
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Ascarza, Eva, and Ta-Wei (David) Huang. "Design and Evaluation of Targeted Interventions." Harvard Business School Technical Note 524-034, October 2023. (Revised February 2024.)
  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Manufacturing Industry
Citation
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Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
  • January 2000 (Revised May 2001)
  • Case

kate spade

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details
Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry
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Cyr, Linda A., and Sarah S. Khetani. "kate spade." Harvard Business School Case 800-002, January 2000. (Revised May 2001.)
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