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  • April 2022
  • Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, and Carla Larangeira. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Teaching Note 522-095, April 2022.
  • January 2020
  • Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

the mechanism for providing worker insurance developed stronger venture capital markets over 1990-2008, especially in high volatility sectors. In this context, policy mechanisms are more important than the overall level of worker... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

managing labor and delivery units in the United States and assess the associations between unit management and maternal outcomes. Methods: We developed and administered a management measurement instrument using structured telephone... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

technological fiefdoms, similar to how social networks and mobile app stores operate today? The answer is not yet clear—and may not be for years to come. When will the metaverse make a splash? “For the last 10 years, metaverse and virtual... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

Among them are low setup cost, allowing companies to start advertising for as little as $10 a day; precise targeting—to specific demographics, or based on life events such as birthdays or similarity to current customers; short creative View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 26 May 2015
  • First Look

First Look: May 26

hiring more workers. Publisher's link: http://people.hbs.edu/mluca/oDesk.pdf May 2015 HR Certification Institute Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation By: Kanter, Rosabeth M. Abstract—... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • March 2024 (Revised July 2024)
  • Case

WeightWatchers: Promoting Weight Health

By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean
In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
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Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

studies from the World Health Organization and users of an app in France. In total, they examined the social interactions of 50,000 people, all pointing to the same finding. Fine-tuning your mix To a lesser extent, social portfolio... View Details
Keywords: by Michael Blanding
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

develop their own apps and profit from them, but Apple holds final authority over what gets sold on its platform. Compare Apple's controlled approach with Google, which runs its Android on open-source... View Details
Keywords: by Michael Blanding
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

was propelling government officials to develop tougher security measures. And law enforcement officials were increasingly asking for access to iPhones, powerful handheld devices that stored information that may help them solve crimes.... View Details
Keywords: by Avery Forman
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

delivery drivers to hand off the food to consumers. Another barrier: Competition for attention on food delivery apps can be intense, a challenge especially for cloud kitchens that are completely reliant on these View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 10 Jan 2023
  • Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s important to use these different lenses to fully embrace all the learnings that came from your journey. What specific skills have you developed or mastered? Consider all functions within an organization—financial, sales, product,... View Details
Keywords: by Julia Austin
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

an answer to key questions for privacy protection, such as: What is the compliance framework for accessing and using data in various tasks? Essentially, the person is responsible for developing and regularly updating a framework to... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their homes to... View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

Health and Hospital Association about the digital transformation of health care and the growing use of apps and other technologies in patient care. During the presentation, Stern recalls, an audience member asked “a wonderfully thoughtful... View Details
Keywords: by Ben Rand; Health
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

business and operating models had always been driven by data, networks, and software. After all, Google commercialized the world’s best search algorithm, developed leading advertising technology, and turned Android into the world’s most... View Details
Keywords: by Dina Gerdeman
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