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Show Results For
- All HBS Web
(210)
- People (1)
- News (71)
- Research (106)
- Multimedia (1)
- Faculty Publications (42)
- 20 Jan 2023
- News
Free Spirits
concept over Summer Rock Fellowships, so by their second year, Royle and Wood were stealing every spare moment to focus on go-to-market strategy, raising almost $600,000 in seed funding and finalizing View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
technologies enable remote work environments, our use of large buildings powered by fossil energy is also facing change, with worker preferences for cleaner and more flexible “digital”-enabled work environments. Traditional approaches to... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
the brand was trying to tell? When you look at the ads across the entire programming, and there's 85 to 90 ads that are aired during the Super Bowl, which people actually watch, you begin to see the themes coalesce around a few different... View Details
- 01 Mar 2014
- News
Generation Next
family-run Indian conglomerate. Kahn, who worked for agrichemical giant Syngenta AG and knew the industry well, agreed to have a look. The subsidiary, Godrej Agrovet, had expanded beyond its core business of View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the View Details
- 01 Mar 2005
- News
In the Blood
Chimneys (named for the Bermuda address of an old fraternity brother and the number of chimneys on Clay’s restored farmhouse). By 1978 he had twenty broodmares; in 1984 he launched his stallion business. “I enjoy the spectacle of View Details
- 01 Mar 2012
- News
Putting Ghosts to Rest
the right inputs to grow more and access the right markets to sell more. Co-ops are one way to do this (form a group to access credit for inputs and sell products in bulk), but... View Details
- 01 Sep 2008
- News
Farming for Fuel
with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the... View Details
- 16 Sep 2019
- News
Smarter Farming
Zealand forestry and turn it into farming for animals. That involved cutting down a lot of trees, putting up a lot of fences, and putting lots of animals across some of New... View Details
- 17 Aug 2021
- Blog Post
New Associate Director: Courtney Fairbrother
startups around climate. There are huge business opportunities that are currently unmet in terms of products and services that can help mitigate the effects of climate change View Details
- 14 Oct 2009
- First Look
First Look: October 14
relies on platforms and horizontal ecosystems of firms producing complementary products. Using three case studies—software, animation and mobile telephony—we illustrate two key... View Details
Keywords: Martha Lagace
- 01 Jun 2015
- News
The End of Cows?
example, there are roughly 1 million jobs connected to the beef industry—from companies that grow crops for animal feed to slaughterhouses. And the USDA reports that meat producers created more than $66... View Details
James E. Preston
Preston re-focused Avon on its core product offerings growing revenues from $3 billion to $5 billion, and more than doubling the number of sales representatives to 2.6 million. Preston produced 10 years of... View Details
Keywords: Personal Care & Home Products
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 20 May 2014
- First Look
First Look: May 20
animal testing was a sensitive issue as it contradicted the brand's strong environmentally friendly and ethical positioning. The matter had already arisen during the Pola acquisition as Pola, like all... View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- News
A Fresh Approach to Urban Farming
As CEO and cofounder of Comcrop, Niyati Gupta (MBA 2011) is helping local urban farmers in Singapore grow fresh, healthy produce using rooftop gardens that blend the techniques of aquaculture View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
Health was a market leader, but dependence on climate-sensitive products made for uneven performance. Tanya Ferretto served as both finance head and general manager for Animal... View Details
Keywords: Sean Silverthorne
- 14 Feb 2012
- First Look
First Look: February 14
food to be resold at a significant discount. Rauch faced significant challenges in the implementation and execution of his plan, notably legal hurdles related to selling products past their expiration date,... View Details
Keywords: Carmen Nobel
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
Canada, Shanghai, Bogotâ¡, London, Paris, Valencia, Santiago, Bangkok, and Auckland. We spend our first four days viewing wild animals in the Ngorongoro crater, Serengeti, and... View Details