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      • November 1991
      • Case

      Magic Johnson: Endorsements ""After""...?

      By: Stephen A. Greyser
      On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
      Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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      Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
      • September 1990
      • Case

      Corporate News in the Los Angeles Times

      By: Stephen A. Greyser and Norman Klein
      Keywords: Media; Newspapers; Journalism and News Industry; Publishing Industry
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      Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
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