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Show Results For
- All HBS Web
(1,399)
- People (9)
- News (747)
- Research (131)
- Events (3)
- Multimedia (45)
- Faculty Publications (97)
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
reward than spending $x/n in different stores. One approach to achieve this convexity in rewards is to create loyalty systems that are tiered. It is often argued that tiered rewards, such as those offered by airlines, hotels, casinos, and... View Details
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
name of the newspaper. Within seconds, he located three bios for Perez, information about her work with the UC Irvine alumni club, the citation for an "up-and-coming journalist" award she'd won, links to her... View Details
- 01 Jun 2016
- What Do You Think?
When Business Performance Falters, is Culture Change the Fix?
organization culture, it prompted several executives and alumni to ask me if I had a comment on the subject. In typical business school fashion, I’m asking for yours. The article cites four case examples--Ecolab, Delta, Ford, and... View Details
Keywords: by James L. Heskett
- 15 Mar 2016
- First Look
March 15, 2016
food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market share in China's fiercely competitive branded-foods market. To help View Details
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising... View Details
Keywords: Sean Silverthorne
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
recollection of how Howard revolutionized the field of negotiation and how those insights are now affecting broader areas of the social science. Raiffa received the 1999 Lifetime Achievement Award from the... View Details
Keywords: by Sean Silverthorne
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
because I want them to keep giving me the best service they can deliver in exchange for my commitment to fly them whenever I can. Consumers can achieve anonymity today by declining to join supermarket frequent shopper programs, but by so... View Details
- 30 Apr 2013
- First Look
First Look: April 30
achieving your goals. He outlines specific steps and exercises to help you understand yourself more deeply, take control of your career, and build your capabilities in a way that fits your passions and aspirations. Are you doing what... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
seatmate. Problem solved.) The campaign garnered Frito-Lay a 2009 Grand Ogilvy Award from the Advertising Research Foundation. EEG vs. fMRI Karmarkar notes that EEG and fMRI have different strengths and weaknesses, and that EEG has some... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
Benioff completed a BS in Business Administration from the University of Southern California, paying his way through college with royalties he earned as a teen-age game developer. Nadella studied engineering in India and was awarded an... View Details
- 25 Jun 2013
- First Look
First Look: June 25
too little influence to structural and situational factors. We examine whether this tendency leads even experienced professionals to make systematic mistakes in their selection decisions, favoring alumni from academic institutions with... View Details
Keywords: Anna Secino
- 17 Apr 2012
- First Look
First Look: April 17
materials, fair partnership, and health, the plan sought to transform the company's practices. By 2012, the program's aim was to ensure that M&S was carbon neutral and sent no waste to landfill. It also aimed to help customers and employees View Details
Keywords: Carmen Nobel
- 04 Dec 2012
- First Look
First Look: December 4
outsourcing selected components to achieve both reduced cost and enhanced innovation benefits. Given typical inter-dependence between innovation at the system and component levels, an important challenge for the system firm is to align... View Details
Keywords: Carmen Nobel
- 12 Oct 2011
- First Look
First Look: October 12
should discourage subdividing IP address blocks more than necessary. Yet IP address transfer rules also need to facilitate purchase by the networks that need the addresses most from the networks that value them least. We propose a market rule that avoids excessive... View Details
Keywords: Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
School Case 314-005 Equity Awards at GulfShore Rigging No abstract available. Purchase this case: http://hbr.org/product/equity-awards-at-gulfshore-rigging/an/314005-PDF-ENG Harvard Business School Case 514-003 Demarketing Soda in New... View Details
Keywords: Sean Silverthorne
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
strategy for operations, and through operating superiority have been able to achieve lower cost, better reliability, or faster responsiveness than their competitors have been able to provide. Q: You don't seem to be particularly... View Details
Keywords: by Martha Lagace
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
Not so long ago, multinational firms were associated with a specific national identity. Caterpillar was a prototypical U.S. company. Honda was a classic Japanese company. The location of headquarters of these and other firms served as proof, and nations took pride in... View Details
Keywords: by Martha Lagace
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
Management in Beijing. The Harvard Business School Alumni Bulletin recently caught up with McFarlan and asked him to reflect on his experiences in China, and his thoughts about the future of a country he describes as “a fascinating place... View Details
Keywords: by Deborah Blagg
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
- 11 Feb 2014
- First Look
First Look: February 11
http://www.emeraldinsight.com/ August 2013 Computer Applying KISS to Healthcare Information Technology By: Herzlinger, Regina E., Margo Seltzer, and Mark Gaynor Abstract—Current public and private healthcare information technology initiatives have failed to View Details
Keywords: Sean Silverthorne