Publications
Publications
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- All HBS Web
(534)
- Faculty Publications (245)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- 2009
- Book
Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership
By: Anthony J. Mayo, Nitin Nohria and Mark Rennella
'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details
- August 2009 (Revised March 2010)
- Teaching Note
Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for 707414. View Details
- April 2009
- Teaching Note
UAL, 2004: Pulling Out of Bankruptcy (TN)
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
Teaching Note for [205090]. View Details
Keywords: Air Transportation Industry
- March 2009
- Teaching Note
Fritidsresor Under Pressure (TN) (A), (B), (C)
Teaching Note for [407007, 407008 and 407009]. View Details
- March 2009
- Teaching Note
Lan Airlines in 2008: Connecting the World to Latin America (TN)
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Teaching Note for [709410]. View Details
- December 2008
- Teaching Note
Boeing's e-Enabled Advantage (TN)
Teaching Note for [807011]. View Details
Keywords: Air Transportation Industry
- November 2008
- Case
HNA Group: Moving China's Air Transport Industry in a New Direction
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
- October 2008 (Revised January 2010)
- Case
Airbus A380—Turbulence Ahead
By: Ananth Raman, William Schmidt and Vishal Gaur
Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details
- October 2008 (Revised June 2011)
- Case
JetBlue Airways: Managing Growth
By: Robert S. Huckman and Gary P. Pisano
Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
- October 2008 (Revised October 2009)
- Case
Blink: The European Air-Taxi Service
By: William A. Sahlman and Jackie Donnelly Russell
This case describes a new venture that is about to launch a Pan-European air-taxi service in 2008. View Details
- August 2008 (Revised August 2009)
- Case
Lan Airlines in 2008: Connecting the World to Latin America
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan
Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details
- March 2008 (Revised August 2023)
- Case
Vueling Airlines
By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
- October 2007 (Revised August 2009)
- Case
Perfect Storm over Zurich Airport (A)
By: Michael L. Tushman and David Kiron
Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details
- October 2007 (Revised August 2009)
- Supplement
Perfect Storm over Zurich Airport (B)
By: Michael L. Tushman and David Kiron
Keywords: Air Transportation Industry
- August 2007 (Revised June 2010)
- Case
JetBlue Airways: Valentine's Day 2007 (A)
By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
- July 2007 (Revised April 2008)
- Teaching Note
Rapid Rewards at Southwest Airlines (TN)
By: Frances X. Frei
- April 2007
- Supplement
Lobbying for Love? Southwest Airlines and the Wright Amendments (CW)
- March 2007
- Teaching Note
Lobbying for Love? Southwest Airlines and the Wright Amendment (TN)
Teaching note to 707470. View Details