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- All HBS Web (358)
- Faculty Publications (180)
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- All HBS Web (358)
- Faculty Publications (180)
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- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- March 1981
- Supplement
Airframe Industry (O): December 1981
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (O): December 1981." Harvard Business School Supplement 582-116, March 1981.
- June 1981
- Supplement
Airframe Industry (I): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (I): December 1980." Harvard Business School Supplement 581-125, June 1981.
- June 1981
- Supplement
Airframe Industry (G): December 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (G): December 1979." Harvard Business School Supplement 581-123, June 1981.
- June 1981
- Supplement
Airframe Industry (F): Fall 1979
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (F): Fall 1979." Harvard Business School Supplement 581-122, June 1981.
- June 1981
- Supplement
Airframe Industry (C): Summer 1978
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (C): Summer 1978." Harvard Business School Supplement 581-119, June 1981.
- June 1981
- Supplement
Airframe Industry (B): Spring 1978
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (B): Spring 1978." Harvard Business School Supplement 581-118, June 1981.
- December 1998
- Supplement
Air Products' Internet Strategy, Video
McFarlan, F. Warren. "Air Products' Internet Strategy, Video." Harvard Business School Video Supplement 399-515, December 1998.
- May 1988 (Revised November 1990)
- Supplement
Airbus vs. Boeing (C): Steps Toward Dispute Resolution
Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details
Keywords: Trade; Problems and Challenges; Conflict and Resolution; Aerospace Industry; United States
Salter, Malcolm S. "Airbus vs. Boeing (C): Steps Toward Dispute Resolution." Harvard Business School Supplement 388-146, May 1988. (Revised November 1990.)
- November 1982
- Case
Empresa Brasileira de Aeronautica S.A. (EMBRAER)
By: James E. Austin
Keywords: Aerospace Industry
Austin, James E. "Empresa Brasileira de Aeronautica S.A. (EMBRAER)." Harvard Business School Case 383-090, November 1982.
- February 1980 (Revised September 1980)
- Case
Orbiting Space Observatory
By: J. Ronald Fox
Keywords: Aerospace Industry
Fox, J. Ronald. "Orbiting Space Observatory." Harvard Business School Case 380-146, February 1980. (Revised September 1980.)
- November 1993 (Revised April 2007)
- Case
Continental Airlines--1992 (Abridged)
By: Stuart C. Gilson
The CEO is preparing a recommendation to the board regarding several potential outside investments in the company, which is currently operating in bankruptcy. In making his decision, the CEO has to consider various financial and strategic factors, including possible... View Details
Keywords: Capital Structure; Cash Flow; Cost of Capital; Insolvency and Bankruptcy; Investment; Taxation; Risk and Uncertainty; Valuation; Aerospace Industry; United States
Gilson, Stuart C. "Continental Airlines--1992 (Abridged)." Harvard Business School Case 294-058, November 1993. (Revised April 2007.)
- November–December 2022
- Article
Your Company Needs a Space Strategy. Now.
By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details
Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry
Weinzierl, Matthew, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau. "Your Company Needs a Space Strategy. Now." Harvard Business Review (November–December 2022): 80–91.
- September 2016 (Revised July 2017)
- Supplement
Transferring Knowledge Between Projects at NASA JPL (B)
By: Dorothy Leonard and Christopher Myers
At the conclusion of the (A) case, Jennifer Trosper needed to decide whether or not to throw her support behind the training and outreach represented by the ROV-E program to build small rovers like the ones used on the surface of Mars by NASA JPL. The (B) case... View Details
Keywords: Knowledge Sharing; Knowledge Management; Employees; Experience and Expertise; Decision Making; Aerospace Industry; United States
Leonard, Dorothy, and Christopher Myers. "Transferring Knowledge Between Projects at NASA JPL (B)." Harvard Business School Supplement 917-405, September 2016. (Revised July 2017.)
- Article
Equitable and Efficient Coordination in Traffic Flow Management
By: Cynthia Barnhart, Dimitris Bertsimas, Constantine Caramanis and Douglas S. Fearing
When air traffic demand is projected to exceed capacity, the FAA implements Traffic Flow Management programs. Independently, these programs maintain a first-scheduled, first-served invariant, which is the accepted standard of fairness within the industry. Coordinating... View Details
Keywords: Traffic Flow Management; Ground Holding Programs; Equitable Flight Delay; Equity; Saving; Management; Management Practices and Processes; Demand and Consumers; Performance Capacity; Performance Efficiency; Conflict and Resolution; System; Aerospace Industry
Barnhart, Cynthia, Dimitris Bertsimas, Constantine Caramanis, and Douglas S. Fearing. "Equitable and Efficient Coordination in Traffic Flow Management." Transportation Science 46, no. 2 (May 2012).
- 1989
- Other Unpublished Work
The Development and Production of Missiles and Ships - HBS Analysis and Decision Case
By: J. Ronald Fox
- December 2003
- Case
Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger
By: Mihir A. Desai, Belen Villalonga and Mark Veblen
Helps students understand the principles underlying competition and antitrust policy in the context of the proposed GE-Honeywell merger. The U.S. Department of Justice has already approved the transaction and it is being considered by the European Commission. The... View Details
Keywords: Mergers and Acquisitions; Decisions; Economy; Fairness; Governing Rules, Regulations, and Reforms; Competition; Aerospace Industry
Desai, Mihir A., Belen Villalonga, and Mark Veblen. "Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger." Harvard Business School Case 204-081, December 2003.
- January 1992 (Revised April 1993)
- Case
FBO, Inc.
FBO, Inc. is a fixed-base operator at a large metropolitan airport. The general manager must decide if the current pooling format is the appropriate way to staff the commercial refueling operations. If pooling is deemed inappropriate then the implementation of a... View Details
Keywords: Selection and Staffing; Labor Unions; Operations; Labor and Management Relations; Aerospace Industry
Wheelwright, Steven C. "FBO, Inc." Harvard Business School Case 692-074, January 1992. (Revised April 1993.)
- November 1990 (Revised June 1991)
- Supplement
Final Voyage of the Challenger: Aftermath
Presents some of the events after the Challenger disaster. Includes the activities of the Rogers Commission, the changes in Morton Thiokol, and some recent problems with the Space Shuttle. View Details
Hauptman, Oscar. "Final Voyage of the Challenger: Aftermath." Harvard Business School Supplement 691-039, November 1990. (Revised June 1991.)
- June 1981
- Supplement
Airframe Industry (H): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.