Advertising Industry - Publications - Faculty & Research

01 Apr 1996
News

Technology for Learning's Sake

digital world," elaborates Upton, a Technology and Operations Management professor with a Ph.D. in industrial engineering. The current initiative began with the refitting of the School with an open architecture using Internet-based... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Dec 2011
News

Making the Case for Leadership

about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for... View Details

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

as they remained in class when it ran overtime. He recalls skits from 1984A and 1985A, one titled “Benaway” and another an advertising pitch for an ad for HBS featuring Dean McArthur. He also remembers Halloween costume classes, for which... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Dec 2008
News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details

01 Dec 2012
News

From Where We Stand

expansion (President Johnson's Great Society); there were more opportunities for advancement. I soon became manager of the research department, then advertising manager of the book clubs division—Doubleday's largest and most profitable... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

loss struggling to keep up. Shari Eberts (MBA 1995) is helping by urging industry players to provide free automatic captions on their platforms. In April she launched a petition to that end with some 50,000 signatures to date; in... View Details

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