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- All HBS Web (390)
- Faculty Publications (79)
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Internalization of advertising services is much more widespread than has hitherto been appreciated and varies widely across industries. To explain this variation, we draw on concepts from research on scale economies and transaction View Details
Keywords: Martha Lagace
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
By: Craig James Chapman and Thomas J. Steenburgh
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
Henry Ford think he could keep selling black-only Model Ts? "Denial has always been a problem," writes Harvard Business School historian Richard S. Tedlow in a new book, Denial: Why Business Leaders Fail to Look Facts in the Face-and What to Do About It. "What is... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
the situation where waste becomes a source of profit, our research shows that it is almost never optimal to maintain the same operating regime as under the old paradigm where waste was a cost burden and merely convert the existing waste... View Details
Keywords: Martha Lagace
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
having the most material ESG issues, as well as investors anticipating proprietary and political costs as a result of the mandated disclosures. Overall, the results are consistent with the equity market perceiving that this disclosure... View Details
Keywords: Sean Silverthorne
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
Internet provides to the rest of the U.S. economy is estimated at $175 billion. It comprises $20 billion of advertising services, $85 billion of retail transactions (net of cost of goods), and $70 billion of... View Details
- 09 Mar 2010
- First Look
First Look: March 9
massive cost overruns and delays. Second, the United States captured most of these economic benefits, partially because of its geographical situation and partially because it could leverage its military might to obtain a better agreement... View Details
Keywords: Martha Lagace
- 20 May 2014
- First Look
First Look: May 20
driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email marketing, influencer marketing, and... View Details
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
and marketing. He also put himself on the firing line, publicly taking ownership for GM's turnaround and appearing in a series of advertisements challenging consumers to compare GM autos with its competitors. Glimmers of Ford's and GM's... View Details
- 18 Nov 2014
- First Look
First Look: November 18
Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and advertising and market research.... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
micro-foundations of market legitimization and on the role of morals in sustaining professional jurisdictions. A Temporal View of the Costs and Benefits of Self-Deception Authors:Zoë Chance, Michael I. Norton, Francesca Gino, and Dan... View Details
Keywords: Sean Silverthorne
- April 2020
- Teaching Note
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
ingredients to set itself apart from Taco Bell. Fast-food customers looking for healthy options are willing to pay more for what they consider a higher-quality product. At the same time, however, “you can imagine that the cost of sourcing... View Details
Keywords: by Michael Blanding
- May 2004 (Revised July 2004)
- Case
Clarence Saunders: The Comeback King
By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or... View Details
Keywords: Inflation and Deflation; Mission and Purpose; Business Processes; Leadership; Consumer Behavior; Leadership Style; Advertising; Customer Relationship Management; Customer Value and Value Chain; Order Taking and Fulfillment
Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
- Web
Topics - HBS Working Knowledge
Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) View Details
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
who don’t want to be affiliated with that definition of free speech. But if that’s the vision they want to go for, inevitably they need to figure out a way of monetizing the business other than advertising revenue, because the lost View Details
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge: gauging how much, if any, of their own higher View Details