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- All HBS Web (238)
- Faculty Publications (61)
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
third solution, based not on social media but on entertainment media. Entertainment algorithms loop back and forth from content that’s offered to a response detected until they identify something that appeals to you. Then they send more... View Details
Keywords: by John Deighton and Leora Kornfeld
- Web
About the Center - Christensen Center for Teaching & Learning
Projects & Media Biography Clare Flaherty Manager, Projects & Media Clare Flaherty is the Christensen Center's Manager of Projects and Media. Clare is responsible for the all of the center's multimedia products and projects, including website, coaching videos, and all... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and Archives Department, Hagley... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details
- 27 Sep 2011
- First Look
First Look: September 27
the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
and some linguists argue the only way, to learn about the content of emotions. Knowing the actual content of an emotion is critical. The right type of emotion might be activated but involve the wrong... View Details
- Web
Advisory Board - Entrepreneurship
Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of... View Details
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
respondents, respectively. This was consistent with findings that, among information sources, third-party product reviews are most trusted and company advertisements are least trusted. I learned that beauty brands must be deliberate about... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
traditional models of advertising, including video ads. Brown discussed his experience with Twitter Amplify, which lets broadcasters instantly replay video content on Twitter—sandwiched between brief clips from View Details
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
part to big-budget advertising behind the chains. But review sites are leveling the playing field by allowing consumers to learn as much about independent restaurants as they know about the chains. "This is one reason why consumer... View Details
- Web
Industry Information - Alumni
content on topics related to the industry. eMarketer Research firm covering digital marketing, media and commerce. Although its research is for subscribers only, its articles can be accessed for free and users can sign up for an email... View Details
- Web
In the News - Creating Emerging Markets
History of Values-Driven Leadership" (Harvard University Press, 2023). For further introduction to the content of the book, please visit: deeplyreponsible.com. 31 MAY 2022 Working Knowledge Corruption: New Insights for Fighting an Age-Old... View Details
- Web
Privacy Policy & Legal Info | HBS Online
were used. Determine your (or your device or ISP’s) non-specific geographic location. Collect information regarding your IP address, unique IDs of cookies, unique IDs sent from mobile devices, and other device and electronic information. Serve View Details
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
example, could bump revenues by as much as $3 million for a high-powered program like Alabama or Michigan. “As a scholar and an enthusiastic fan, I’m providing content that policymakers would need to proceed in talking about this issue”... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
The sales force can no longer passively accept and execute plans from marketing. Account managers, product managers, and advertising managers need to work together to protect profits and enhance volume in the harsh world of customer... View Details
Keywords: by Benson Shapiro
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
the same amount of information content on Pepsi MAX. Advertisers should pay attention to that balance, taking into account not only how soon into the ad that the brand is presented, but also how the branding... View Details