AIDS - Publications - Faculty & Research

June 1979
Article

Reformulating U.S. Food Aid Policy for Development

By: James E. Austin and Mitchel B. Wallerstein

Keywords: Food; Policy; Growth and Development; United States

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April 1990 (Revised April 1992)
Supplement

Ad Council's AIDS Campaign (B): Program Adoption

By: V. Kasturi Rangan and Janet Montgomery

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

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April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

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18 Nov 2009
News

Goldman, Buffett Team to Aid Small Businesses

26 Apr 2017
Video

Student Voices: The Impact of Financial Aid

April 1991 (Revised November 1997)
Case

Levi Strauss & Co. and the AIDS Crisis

By: Richard S. Tedlow

Keywords: Health Disorders; Employee Relationship Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

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29 Oct 2015
News

Walgreens-Rite Aid merger would pose challenge to CVS

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

Innovation and experimentation are vital to the longevity of any organization, says Stefan H. Thomke in his new book Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. In this interview, Thomke, an associate professor of technology and... View Details

Keywords: by Wendy Guild