sales strategy - Publications - Faculty & Research

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

she set store standards, instituted training programs, and rejuvenated performance. Due to her success in operations over the next two years, this manager received two more challenging assignments. First, she became director of sales for... View Details

Keywords: by Linda Hill

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

will often consider the giant risk but ignore the smaller risks that create friction in the supply chain," says M. Eric Johnson, director of the Center for Digital Strategies at Dartmouth College's Tuck School of Business in Hanover,... View Details

Keywords: by David Stauffer

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

subsidiaries around the country that reported back to the New York office. 18 Personnel working in public relations could consult a wealth of literature by nationally known experts. They included Ivy Lee, considered the father of modern public relations, and others who... View Details

Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

05 May 2009
First Look

First Look: May 5, 2009

Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details

Keywords: Martha Lagace

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

01 Dec 2022
News

Singing to the Corn

layoffs. Even so, I remember someone pointing at me in a bar, and we hustled out of there. It certainly left a taste in my mouth of the power of strategy and thought, but I felt really bad about it.” The tension between straight-ahead... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

was invented as a treatment for chronic myelogenous leukemia, and by the study’s measures was quite a novel drug. Novartis shares jumped almost 7 percent the day Gleevec was approved by the FDA. The drug proved effective and became a Novartis bestseller for years, but... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

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Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

Retailers should be ecstatic. Last year was dismal amid the pandemic, with plunging revenue and record bankruptcies. But this year things have turned around. For instance, retail sales in April through June were up 28.2 percent from the... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

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Harvard Business School

Google's monetization strategies for advertisers and publishers across all verticals. She's held senior sales management positions at Google since 2006, overseeing strategy and... View Details

July 2019 (Revised May 2021)
Case

Acelerex

By: John R. Wells and Benjamin Weinstock

In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details

Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry

Citation

Educators

Purchase

26 Oct 2010
First Look

First Look: October 26, 2010

many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details

Keywords: Sean Silverthorne

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

e-book market. New regulations have shaken up the e-book landscape in China, intensifying competition and prompting writers to work harder, according to research by Harvard Business School Professor Feng Zhu. Book contracts that give authors a share of View Details

Keywords: by Pamela Reynolds

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2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

literature on co-located clusters and clusters' linkages, we focus on the impact of lead firms’ strategies on the competitiveness of a pair of “twin” clusters located in Northeast Italy. Our findings suggest that production remains... View Details

Keywords: Dina Gerdeman

31 Jan 2014
News

Body, Heal Thyself

BANCEL Throughout 2009 and 2010, Stéphane Bancel (MBA 2000) had received upward of 20 calls from biotech companies asking him to come aboard and lead the company. It made sense. He was a highly recruited CEO successfully running bioMérieux, a diagnostics company with... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

and management than I did since we began researching and writing this book. Datar: I am looking at how implementation and execution strategies vary across countries. I'm also continuing my research in microfinance. I am particularly... View Details

Keywords: by Martha Lagace; Education

22 Feb 2022
News

New Urban Order

manufacturers ready to build the electric trucks to incorporate that tech, as well as a scalable market strategy. That strategy depends on TuSimple’s Autonomous Freight Network, the world’s first, which Lu likens to a railroad network of... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

Publications