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  • 14 Oct 2019
  • News

Having more female leaders may boost companies’ share price performance, Credit Suisse says

  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

Source: iStock If you’re stressed out because it feels like there are never enough hours in the day, here’s a solution: hire a housecleaner, order takeout, and pay the kid next door to mow the lawn. In other words, buy yourself more free time. New View Details
Keywords: by Dina Gerdeman
  • Research Summary

Utilizing Display, Feature and Price Promotions: Getting the Biggest Bang for the Buck

Firms are continuously looking for more efficient ways to influence consumers to purchase their brand. Professor Lemon is conducting research to understand what motivates consumers' purchases of products and services. Her research suggests new strategies for category... View Details
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

sponsor and protégé look good. “Sponsorship builds on traditional mentorship by adding a more transactional nature to the relationship,” explains Coffman, who works in the Negotiations, Organizations, and Markets Unit at HBS. “It’s not... View Details
Keywords: by Carmen Nobel
  • September 2012 (Revised November 2014)
  • Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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  • 06 Jun 2008
  • What Do You Think?

Why Don’t Managers Think Deeply?

"budget slashers" focused on short-term success. Questions that this effort raises include: (1) Why so much publicity? (2) Isn't "deep thinking" what leaders are paid to do? and (3) Why do these kinds of effort require so much protection? In their... View Details
Keywords: by Jim Heskett
  • August 2000 (Revised September 2005)
  • Case

Omnitel Pronto Italia

By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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  • November 2017
  • Article

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • June 2011 (Revised October 2012)
  • Case

IBM China Development Lab Shanghai: Capability by Design

By: Willy Shih, Kamen Bliznashki and Fan Zhao
When IBM shifted from a traditional territory-based multinational organization to what it called a globally integrated enterprise, it established its headquarters for "Growth Markets" in Shanghai and "Established Markets" in New York. This positioned its China... View Details
Keywords: Diversification; Corporate Strategy; Global Strategy; Organizational Change and Adaptation; Research and Development; Emerging Markets; Product Development; Information Technology Industry; China
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  • 23 Nov 2020
  • Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

very surprising to a lot of people. And I think it raises a lot of questions,” says Kluender, who studies the causes of financial distress among American households and how government, private insurance, and credit markets should function... View Details
Keywords: by Rachel Layne
  • Research Summary

Health Care Management

Samuel S. Chun is studying pricing schemes for various health care services. He focuses on two aspects of the health care delivery problem. First, how do physicians respond to financial incentives and what are the characteristics of a pricing scheme which incents... View Details

    Rowan Clarke

    Rowan Clarke is a PhD candidate at Harvard Business School in the Strategy Unit. He researches entrepreneurship and technology/AI for economic development and social impact. His work assists small business entrepreneurs, and high-growth technology... View Details

    Keywords: energy; financial services; green technology; retail financial services; microfinance; management consulting; high technology
    • 18 Nov 2002
    • Research & Ideas

    Where Morals and Profits Meet: The Corporate Value Shift

    with HBS Working Knowledge's Carla Tishler, Paine explains why this shift has occurred, and why now. Tishler: Your research on corporate values and ethics dates back to the 1980s, including much work done for Harvard Business School... View Details
    Keywords: by Carla Tishler
    • 2008
    • Working Paper

    Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

    By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
    In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
    Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
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    • 02 Sep 2008
    • Research & Ideas

    Indulgence vs. Regret: Investing in Future Memories

    passing through town for one evening and hopes you can have dinner. What to do? If you're more grasshopper than ant, research by Assistant Professor Anat Keinan is sure to please. In a series of papers coauthored with Ran Kivetz, a View Details
    Keywords: by Julia Hanna
    • June 2020
    • Article

    Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

    By: Rory McDonald and Kathleen Eisenhardt
    Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
    Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
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      David A. Moss

      David Moss is the Paul Whiton Cherington Professor at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit. He earned his B.A. from Cornell University and his Ph.D. from Yale.  In 1992-1993, he served as a... View Details

      Keywords: banking; credit card; federal government; financial services; health care; insurance industry; state government
      • 22 Apr 2014
      • First Look

      First Look: April 22

        Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak... View Details
      Keywords: Sean Silverthorne
      • 2011
      • Book

      Moving Forward: The Future of Consumer Credit and Mortgage Finance

      By: Nicolas P. Retsinas and Eric Belsky
      The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details
      Keywords: Financial Crisis; Capital Markets; Credit; Financial Markets; Mortgages; Personal Finance; Governing Rules, Regulations, and Reforms; Demand and Consumers; Financial Services Industry
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